How NYU Langone Uniquely Advertised Their New App Using a Moving Billboard
See how NYU Langone advertised their new app using a LED digital truck!
The NYU Langone Health app is available on both the Apple Store and Google Play.
This six week campaign combined the use of a vinyl wrapped glass walled truck with a Doctor's office waiting room scene built inside. An LED screen provided an entire wall as a backdrop that played a rotating series of scenes including a lighthouse/beach;
Our dedicated driver, James, was given destinations to cover each day throughout the New York City and Northern New Jersey area.
Moving Billboards Are an Experiential Form of Advertising That Attracts More Viewers
Moving billboards are an innovative way to advertise that will attract the attention of your target audience. Especially, if you are using a glass walled display truck that you can use to create a mobile showroom which will help your audience keep entertained. It's an experiential form of advertising and this helps your audience remember your message better by keeping the advertising interactive.
Moving Billboards Can Be Anywhere or Stationary
Typical traditional billboards can only be in one spot and it's easy for viewers to forget. They simply drive past it and they forget the message much more quickly than with moving billboards. However, with moving billboards they have the option to be stationary or mobile. If they are stationary they can be in any populated areas whether it's a shopping district or by a big event that will attract a large number of people. You can also choose to have these driven through rush hour traffic or down major roads which will also grab the attention of several viewers too. This fun way of advertising will help your viewers remember your brand better.
If you would like to feature your brand in New York City, northern New Jersey in a branded glass walled truck, LED truck or a combination, call Rod Collins at (214) 724-2729 or email Rod@BulldogBIllboards.com https://bulldogbillboards.com to get started. You will be glad you did.