- May 24, 2021
-- Communication is essential in all aspects of the business. It is therefore critical that both internal communication within your organization and your employees' communication skills are effective, especially in an era when an increasing proportion of the population is beginning to work from home. The following six reasons will explain why effective communication should be a focus in your business, whether it is face-to-face communication or digital communication:
- Establishes and sustains relationships - Positive interactions with others help to build and sustain relationships. Communication will be critical in this process; without effective communication skills, it will be difficult to build and maintain productive relationships.
- Promotes innovation - Cooperation and innovation will be at an all-time high when employees feel comfortable openly communicating new ideas. Furthermore, if employees are unable to communicate their ideas due to a lack of communication skills, likely, the idea will not be implemented to its full potential.
- Assembles an effective team - When open communication is encouraged in the workplace, a more cohesive and effective team emerges. Employee morale is also boosted when there is good communication within a team. Employees will feel more secure in their roles if they believe they are well informed about the company's direction and vision.
- Employee management - Managers who are effective communicators are better able to inform employees about their responsibilities and what is expected of them. Good communication skills also assist managers in providing constructive feedback to their employees, building stronger relationships, and understanding personal goals that employees may wish to pursue.
- Contributes to the company's growth - Any organization can fail due to a lack of communication. While that is a bold statement, most organizations will struggle to survive without proper marketing collateral and communication both internally and externally. Communication can also increase productivity and help to avoid unnecessary delays in policy implementation.
- Ensures accountability - Organizations remain more transparent when they communicate both internally and externally regularly. This is important when it comes to building trust in your brand, in your services, and also internally when it comes to employees' trust in higher management. According to Examiner Tony Deblauwe, "when difficult decisions must be made, transparent leaders will have an easier time explaining why."
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