Cynical Customers Make Employees Quit, Says President of

"There are only so many times you can explain 'We're not crooks' and 'We're honest' before you doubt yourself," says Dr. Gary S. Goodman
BEVERLY HILLS, Calif. - April 29, 2021 - PRLog -- The recruiting of quality people is getting more difficult as the pandemic is waning, say more and more business owners and corporate executives.

They realize they can only throw so much money at the problem by raising wages and offering sign-on bonuses.

"It's the leaky pail problem," says Dr. Gary Goodman, best-selling author and president of "If you find ways to keep your best on board, you won't have to keep scurrying to the recruiting well."

"Plug your leaks," Goodman recommends. "One of the most significant is tolerating cynical customers," he goes on to say.

These are customers that don't believe you're going to deliver for them. So, they keep calling in incessantly, taking up time, seeking reassurances. After awhile, your employees also begin to doubt their company, so they defect to firms with better reputations for delivering customer satisfaction.

Goodman finds there is little assurance for doubters, online. For every A+ or 5-star rating they see about a company they also see a customer complaint. Confused, they don't know what to do. So, they insist on getting additional assurances.

"There are only so many times you can explain 'We're not crooks' and 'We're honest' before you doubt yourselves. That defensiveness prompts job dissatisfaction and causes costly turnover."

To overcome doubting prospects and clients is vetting companies for their positive service commitments, protocols, and practices. By endorsing one at a time, they are helping firms to overcome cynicism while enhancing customer cooperation.

By saying, "We've been endorsed by," company reps feel proud while reassuring themselves and conveying the confidence that eases communications, Goodman says.

For more information about endorsements contact: Dr. Gary Goodman at or at (818) 970-GARY (4279).

Dr. Gary S. Goodman
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Page Updated Last on: Apr 29, 2021 PRs
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