Every Business Provides a Money Back Guarantee—They Just Don't Advertise It

"Today, an angry, vindictive customer seeking payback will get it," says Dr. Gary S. Goodman, President of Customersatisfaction.com.
BEVERLY HILLS, Calif. - June 16, 2022 - PRLog -- In an ideal world every business would have nothing but happy customers that it serves with a smile. But we don't live in that world.

The truth is every business has its share of unsatisfied clients. Some of these folks complain at sites like the Better Business Bureau, also known as the BBB. A bad review there, or a low rating can make untold numbers of prospective buyers flee to a competitor.

"Today, an angry, vindictive customer seeking payback will get it, in one form or other" says Dr. Gary Goodman, president of Customersatisfaction.com.

"The harm they can do by lodging complaints at BBB-the Better Business Bureau, easily costs multiples of what that solitary customer is worth," he points out.

Before it comes to that point, Goodman says savvy managers are trying to detect dissatisfied people before they do harm.

An outreach is made through multiple channels, voice, text, and email. Goodman has created metrics for assessing the "Three T's" that signal the potential for conflict escalation and reputational harm.

Customersatisfaction.com offers a service that will perform these vital communications.

Goodman has also created a special course to assist, titled "Crazy Customers: How to Detect, Deter, and Defuse Them."

If the customer can't be saved through product or personnel substitution, "It can make sense to promptly pay them for their silence," says the best-selling author of Monitoring, Measuring & Managing Customer Service.

"Today's customers have the power to punish, and they know it."

Wielding it is putting an unwritten money back guarantee into almost every buy-sell transaction, Goodman points out.

Goodman says advanced companies are getting ahead of this trend by crafting explicit guarantees that earn them more customers and differentiate them from their competitors.

For more info. contact: Gary Goodman at: gary@customersatisfaction.com or at (818) 970-GARY (4279).


Dr. Gary S. Goodman
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