Optimize Google Shopping Ad Campaigns by fixing Ad Anomalies

 
BURLINGTON, Mass. - Aug. 28, 2020 - PRLog -- Google Shopping Ads are a great way for advertisers to get in front of the customer, but it doesn't help if your advertised product is not priced competitively. Without control and visibility into what's being advertised, it's literally impossible for advertisers to optimize for price in Google Shopping. After hearing this from several advertisers, we decided to see how our wealth of data and years of eCommerce experience can help solve this problem in the market.

What is a Price Anomaly on a Google Shopping Ad?
Price Anomalies are Google Shopping ads that have prices significantly higher or lower than the average prices in a given auction.

Our Ad Intelligence data across many clients and categories has proven to us that the lower-priced items will drive more traffic at a lower Cost per Click and convert at a higher rate.
Similarly, when a user searches for 'formal shoes' and sees 4 Google PLA ads for shoes that are for under $100 and one ad is for $419, the majority of consumers will pick one of the four less expensive options.  Again, advertising high priced items is okay – but it should really be within a well-targeted audience strategy.

How to optimize Google Shopping Ad Campaigns through Price Anomaly Detection?
When price anomalies are detected, advertisers can take the following actions:
-Filter out products and include them in a different product group.
-Adjust Bids: You can minimize the bid for this group and allocate the budget to a high performing campaign.
-Optimize the product feed to other keywords.

How do we lose Google Shopping Ads' Visibility?
Losing Google Shopping Ad visibility means your products' ads are not showing up for the search query even though your product matches the query. This could occur due to multiple reasons such as:
-Your product goes out of stock.
-Feed software filters out your product.
-Other advertisers outbid you.

How is Google Ad Visibility monitored by Ad Intelligence?
Google controls targeting Google Shopping ads queries, so tracking all kinds of anomalies is crucial for Google Shopping Ads Optimization.  Ad intelligence tool sends you alerts when you lose ad visibility on search queries. It also helps you see your relative visibility (Google ad coverage) versus your competitors. And if one of your advertising goals is to own the category or be more visible than a specific competitor, our data provides insight and tracking towards that goal.

Get full insights on "https://growbydata.com/ad-intelligence-anomalies-detection/" from GrowByData.
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Tags:Ads Campaign Optimization
Industry:Retail
Location:Burlington - Massachusetts - United States
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