Adidas Pricing Strategy on Amazon

Adidas is a very popular and highly competitive brand on Amazon. Over the course of six months (June 2019 to December 2019), we recorded approximately 2.4 million price changes on 32,370 Adidas products by 2,655 unique Amazon sellers.
 
 
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* Amazon Pricing Strategy

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* Apparel

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* Burlington - Massachusetts - US

BURLINGTON, Mass. - May 4, 2020 - PRLog -- Adidas is a very popular and highly competitive brand on Amazon. Over the course of six months (June 2019 to December 2019), we recorded approximately 2.4 million price changes on 32,370 Adidas products by 2,655 unique Amazon sellers. This last figure represents 81% of the total sellers detected. Of these price changes, 63% of them — i.e. about 1.5 million — were prices lowered by sellers, which impacted 31,732 different products. A total of 2,587 unique sellers were found to have lowered their prices, which equals 79% of total sellers.

We recorded that this 63% portion of price changes, which resulted in new "lowest offers", impacted 36% of total products. For these products, their lowest offer price was found to have decreased. A total of 34% of price changes made the lowest offer higher than before. This impacted 34% of all products. Meanwhile, only 3% of price changes by the seller have not impacted the lowest offers on the market.

The data shows Adidas sellers are tracking their competitor's prices and repricing Adidas products with lowest-pricing strategies. With competition-based dynamic pricing strategies (https://growbydata.com/dynamic-pricing-bags-more-revenue/), sellers are finding opportunities to raise their lowest price to maximize revenue.

Adidas sellers are tracking their competitor's prices and repricing Adidas products with lowest pricing strategies.

The chart below shows the top 10 sellers who are looking to be the lowest offer seller. Amazon.com itself has made the most price changes. For 83% of its Adidas catalogue, Amazon.com has made price changes in efforts to be the cheapest on the market. Of these changes, 52% resulted in a new lowest offer for the product while 38% of changes made the lowest offer higher than it was before.

Check out the blog "https://growbydata.com/adidas-pricing-strategy-on-amazon/" for more insights on pricing strategy of Amazon.
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