QUALITANCE Appoints Mike Parsons as CEO
Playing at the intersection of Silicon Valley and Madison Avenue, Mike comes with a valuable experience in tech, design thinking, innovation, marketing, and advertising, and an exceptional 20-year career across 3 continents. As Chief Innovation Officer at QUALITANCE, Mike had a major impact on the company's identity, contributing to the growth of its innovation business and being part of the team that won and developed the largest projects of this type for Fortune 500 companies, such as IKEA and Virgin. Mike also led the development of Australia and US subsidiaries, winning over renowned brands such as J&J, NewsCorp, Ford, and Breville.
"In the Business 5.0 stage we're in, where we build and scale digital businesses, focusing on the rapid development of digital solutions with 10-week MVPs that incorporate strategy, product design, behavioral psychology, growth marketing, and experience design, we believe that Mike Parsons is the most suited leader to expand our business model internationally. His professional experience across 3 continents in defining areas for digital transformation will help us renew and fulfill our mission as a global tech and innovation company," states QUALITANCE Co-founder Ioan Iacob.
"I love working on new products that customers love and help companies thrive. At the heart of this is working with teams that have a digital DNA. And I found that team four years ago at QUALITANCE. Starting this new role in these times is extremely important to me, especially because more than ever society and businesses altogether are in great need of rapid digital solutions. The chance to serve our clients and support our team is core to my mission. I'm looking forward to using the technologies, the frameworks, and methodologies that QUALITANCE has built to help companies flick the digital switch for core interactions at the level of business, product, and organization. I am thrilled to work together towards fulfilling this mission at a global scale," states Mike Parsons.
In 2019, QUALITANCE achieved a consolidated turnover of EUR 11 million at group level. 20% of the technology innovation business line revenues were generated by the company subsidiaries - QUALITANCE Australia and QUALITANCE US.
QUALITANCE is an international technology and innovation company that creates digital products and businesses for global organizations and startups. QUALITANCE uses experience design, rapid prototyping, and emerging technologies such as AI and Machine Learning to create innovative digital products and services and help large organizations step in the hyper-scalable digital economy. More on http://qualitance.com