Google Showcase Shopping Ads to Reach Out to New Customers

BURLINGTON, Mass. - April 24, 2020 - PRLog -- According to Google, approximately 80% of Showcase ad traffic to a merchant's website comes from new visitors. If you are looking to attract and obtain new prospects, then you should consider using Google Showcase Shopping Ads.

Google Showcase Ads are the next step in retailers reaching new customers.

Google Shopping is an advertising opportunity provided by the market-dominating search engine Google. This platform was built on the success of its text-based Google Ads. Google shopping ads are sometimes called Product Listing Ads (PLAs), which include images and product details. As an online retailer, you can use the Google Merchant Center to manage product details and appearance across Google e-commerce sites, making changes to online listings as needed.

The Merchant Center is an advertising tool that helps retailers upload their store, brand, and product data. Google Shopping and other Google services can then pull this information to create ads. The Merchant Center is where your product feed is stored, and feeds are the product details that are organized in a format that meets Google's requirements.

Why Use Google Showcase Ads?

The current ad format (PLAs) was not suitable for 40% of the queries on Google Shopping.

In the past, according to Google, 40% of shopping queries were general in nature (i.e., "sunglasses" or "winter boots"), which meant that the current ad format (PLAs) was not suitable for 40% of the queries on Google Shopping. Therefore, in an attempt to fulfill these queries and provide customers with more relevant information, Google started Showcase ads in 2017.


Attractive for New Shoppers!

Showcase ads appear at the top of paid search ads, so shoppers can't miss them. Rather than showing a static, individual product image, Showcase ads display several images/products from the same feed and category that can turn into an expanding ad unit. This makes the ad more attractive to shoppers. Showcase ads can even potentially generate higher conversions because shoppers may be more easily persuaded with several options presented to them.

To read more about the Google Showcase Shopping Ads you can reach "https://growbydata.com/google-showcase-shopping-ads-to-reach-out-to-new-customers/"