Introducing the revolutionary "Ad Optimization" product for Programmatic Advertising

SAN FRANCISCO - Feb. 13, 2020 - PRLog -- Lnaunched by AdServerMods (https://www.adservermods.com/), the product is developed to optimize creative delivery based on precise real-time reports obtained about campaigns and creatives. Technically advanced product with a futuristic design that can elevate campaign performance based on ad priority.  Campaign settings data for every individual campaign will be fetched from Adserver using API infused in the product. Also, A/B testing will be performed for various Ad variations to enhance new campaigns that are being delivered. Automatically optimize creative based on the positive impact created and the priority will be automatically allocated to that particular campaign.

Split testing is performed to test different variations of the same ad, create new individual ads and link them to the same zone. You can compare their performance of each ad. This allows for a clear performance metric of the campaigns and will point out the areas that should be enhanced. In the Adserver platform by default if they have the delivery control of the ad variations can add a  restriction.

Ad Optimization is capable of monitoring every performance of a campaign and the creatives that are not perforating well or have less user engagement will be taken of out of the campaign. This allows for the creatives that are highly user engaging to be displayed more frequently, increasing clicks and impressions thereby improving revenue. A product designed for enabling the best performing creative to be displayed often for engaging with the user. Ad Optimization uses API to access campaign data directly from the adserver and this precise data and reports enable the best performing campaigns to be displayed often and the creatives with the lowest performance will be taken out. Whereas the creative with average performance will be given a medium level of priority and will be delivered a lesser number of times.

Priority for the better performing campaign will be increased to gain more traction for the campaign. For every creative in the campaign, Ad Optimization will check for performance metrics at regular intervals through an API and the campaign data will be obtained from the respective Ad sever. In real-time, some ads perform better than other ads. This means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio. Using Ad Optimization, you can choose to display the better performing ads more often. This increases the ROI for better ads and raises a flag on poor ads that should be revised, improved, or deactivated.

For more information: https://www.adservermods.com/product/ad-optimization-with-a-b-split-testing/