Keyword targeting with content optimization made possible on Revive

SAN FRANCISCO - June 11, 2020 - PRLog -- Keyword targeting with content optimization for Revive Adserver

As a Revive Adserver, user advertisers and publishers always look for optimal results on their marketing campaigns. Keyword targeting and content optimization are also well within their reach with the help of 'Keyword targeting with content optimization plugin' for the latest version of Revive Adserver, which is also supported for earlier versions. It's a simple module that can be integrated with your package and begin campaigning from the word get-go. The plugin would compare the keyword or content used in the ad with the keyword placed on the website and thus matching it; then the ads would be delivered to the customer. Apart from that, you can also get it custom built with your preferences as an 'on-demand' request to best suit your needs.

Audience with a need is always a probable customer

As mentioned earlier there are numerous ways to reach your customer first. When a customer is looking for any solution based on his/her need, their research is likely, to begin with, a basic search on Google, Yahoo, Bing, or any other search engine of their preference. If in case your ad campaign is optimized for the main search engines with the keywords that customers tend to use in their search; then an organic search may be enough to display your ads in relevant search pages. But in a situation where you require your customers to be led to your product or service from a relevant publisher source, you may need to go for the Keyword targeting with content optimization plugin which would do just that.

Stop ad leakage with relevant keyword focus

For instance, there is no point when an ad for divorce lawyers gets displayed on an educational or teen site. This is where ad leakage begins. The number of ad impressions is it whatever number will never yield you any click or for that matter conversions. As the saying goes 'hit the iron while it's still hot'; delivering ads to viewers who are aware and might make use of your service could lead to a perfect ad campaign success rate.

Compelling reasons to go for Keyword targeting with content optimization plugin

 Target potential audience who are probable customers

 Ability to set keyword match with metadata of publisher to run ad campaigns

 Advertisers get the optimal ROI for your ad campaign

 Publishers can observe a considerable increase in the ad click ratio

 Create a win-win situation for both the advertiser and publisher

 A plugin can be easily added and integrated with the Revive Adserver

https://www.reviveadservermod.com/keyword-targeting-with-content-optimization