Launching the Technically Advance Header Bidder Plugin For Revive Adserver; Best Auctions Guaranteed
By: dJAX Technologies
Header bidding is different from traditional real-time bidding (RTB) auctions because instead of each ad exchange having their own auction, one at a time, at a much lower priority in the publisher's ad server; header bidder allows all the ad exchanges to bid at the same time at the highest priority in the ad server.
The highest bid from the header bidding partner is sent directly into the publisher's ad server. In the ad server header bidding partners can compete with all other demands sources including internal and direct buy sources from the publisher. Highest bidding's creative is displayed and the publisher can be confident that they have received the optimal revenue for their ad space.
The header bidding plugin for Revive Adserver provides a seamless integration along with smooth setup. Now publishers can connect to the most powerful programmatic marketplace, experience dynamic bids and competition from international brands to win impressions. Increased competition yields higher revenue for publishers. Either eliminate or enhance the existing publisher waterfall model. Header bidders are able to participate in each auction. Auctions are conducted in parallel with a cut-off time Considerable decrease in the ad render time
For More info:https://www.reviveadservermod.com/
DJAX Technologies LLC,