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Valentine's Day Bestsellers: Candy & Greeting Cards
The most preferred gifts for this year's Valentine are candy and greeting cards and the department stores are the most preferred destination for valentine day shopping.
Retailers should be aware of consumer behavior and buying habits at this time of year in order to capitalize on sales.
analysis shows that candy is expected to be the most preferred gift option in 2020, as 52% of consumers are planning to shop for candy this Valentine's Day. That's good news for candy retailers and others who can work sweets into their product offerings. Stock up on candies so you don't run out of inventory when consumers visit your stores.
Candy is followed by greeting cards, gift cards, and flowers, with shoppers leaning more towards flowers. Other favorites include an evening out, jewelry and clothing.
Most Popular Valentine's Day Shopping Destinations:
• Department stores, visited by 36%
• Discount stores and online, tied at 32%
• Specialty stores at 19%
• Florists at 17%
• Local small businesses at 15%
• Clothing stores and jewelry stores tied at 11%
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