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Follow on Google News | Top 5 Methods for Doing Dynamic Repricing the "Right" WayBy: GrowByData Our winning customers and partners are using our data to dynamically reprice and are winning on sales and return on ads. Per Bain, top performers are twice as likely to reprice. On the contrary, if unmanaged, it can be disastrous. If you allow automated repricers without setting up proper business rules, it will most likely result in erroneous data and lost revenue. As a retailer, you may ask – How should you tactically and dynamically reprice? Here are our Top 5 suggestions – 1. Clustering Choose your cluster of competitors. If you are a global brand, you compete only with your peers and emerging brands. You don't compete with one-off sellers. 2. Variant Level SKU Matching Match your SKUs to exactly the SKUs of your competitors at a variant level. A Nike Air Jordan White Size 9 shoe cannot be compared to a size 8.5. Likewise, a new product SKU must be compared with competitors' new SKU and not refurbished. This is a hard problem to solve and one of the many reasons why Price Intelligence is complex. Beware of repricers that don't give SKU level matching at a variant level. 3. Set Correct Rules Set your repricing business rules wisely. Start with a floor price that your company wants to achieve. Then, apply on a granular level – by brand, category, geolocation, seasonality, and any important factors relevant to your business and industry. 4. Determine Price Suffix In the US, a 99 suffix (or 95 for some clearance items) works best, as research suggests. In China, you may have an 8 suffix and 4s as this article discusses. Understand your demographics, culture, and consumer behavior, and apply flexible and variable rules. 5. Price Higher or Lower? Stay cheaper or expensive than your competitor by a specific amount based on price range. If you are the only seller in the market, you are less immune to market and price change volatility. Many times, a retailer may not be cheapest and that is okay. As a retailer, you don't want to compete with those who may have made a pricing error or are clearing out old inventory, at a potential loss. Conversely, you don't want to go too low on a popular profitable SKU that the market is about to run out. Dynamic pricing provides an enormous strategic advantage if done right. We at GrowByData (https://growbydata.com/ End
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