IFYA Launches Third Annual National Frozen Yogurt Survey
International Frozen Yogurt Association's annual national frozen yogurt consumer survey is now open. The survey measures consumer purchase habits and preferences for frozen yogurt.
The consumer survey is open from September 4, 2019 to September 24, 2019. It includes questions about loyalty, current froyo consumption, future froyo consumption, and frozen yogurt attitudes and preferences. The shop operator survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management, etc. The frozen yogurt shop operator survey will launch in late September, after the close of the consumer survey.
Consumer survey participants will be entered into a random drawing to win one of five $25 froyo shop gift cards. The survey is open to anyone over 13 who lives in the US.
"We are excited to bring back the National Frozen Yogurt Survey for the third year. The consumer survey will be capturing data about consumer purchase habits and preferences for frozen yogurt that won't be available elsewhere, including liking for large frozen yogurt chains, purchase frequency, loyalty, and what might drive consumers to increase visit frequency," said Susan Linton, President of the International Frozen Yogurt Association. "The results should be useful both as a means to capture what consumers are looking for and as a planning tool for frozen yogurt shops."
Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation will receive the results of the consumer survey. To share the survey invitation, simply share the pinned Facebook post (https://www.facebook.com/
Take the five-minute National Frozen Yogurt Survey, https://docs.google.com/
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association