Yakult Danone India extends its footprint in Central India with the launch of Yakult in Indore

INDORE, India - Feb. 18, 2019 - PRLog -- Yakult Danone India Pvt. Ltd., today announced the launch of Yakult, its globally popular probiotic health drink in Madhya Pradesh. The product has been introduced in Indore following its success in select Northern, Eastern, Western, and Southern markets. Yakult was launched in India in 2008 and is presently available in Delhi-NCR, Mumbai, Pune, Goa, Ahmedabad, Bangalore, Hyderabad, Chennai, Kolkata, Lucknow, Jaipur, Chandigarh, Haryana, and Punjab.

The brand ambassador for Yakult is the renowned Indian actress- Shilpa Shetty Kundra.  Yakult brand is positioned on the functional food platform with its unique brand proposition of 'Love your Intestine with Yakult.'

Speaking on the launch, Mr. Minoru Shimada, Managing Director, Yakult Danone India Pvt. Ltd. said, "In light of the fact that every next person in India is suffering from digestive disorders due to unhealthy diet and irregular lifestyle, there is an urgent need to find solutions that can withstand the growing threat. Therefore, the interest of the consumers is increasing towards overall health and they are fascinated by the concept of functional foods which provide health benefits beyond basic nutrition. It is a surprising fact that the largest immune organ of our body i.e. the INTESTINE is vital in determining our state of health because it contains about 70% of the immune cells of the human body which improve our overall immunity and keep us protected."

Speaking on Yakult's association with Bollywood celebrity Shilpa Shetty Kundra, Mr. Shimada said, "We have extended our association with Shilpa Shetty Kundra to spread and promote the concept of probiotic food for healthy living among the masses as we feel that she is someone our target audience looks up to in the context of the modern cosmopolitan woman who effortlessly delivers on her many roles – a working woman, a caring wife, a loving mother and a health enthusiast. I am confident that this association will go a long way in making our brand more visible, vibrant and powerful."

In Japan, Yakult is a household name and people of all ages drink it as part of their daily diet. Launched in 1935, we sell more than 39 million bottles every day in 38 countries and regions. Yakult contains 6.5 billion unique beneficial bacteria (Lactobacillus casei strain Shirota) which offer specific health benefits that have been established through years of research. The beneficial bacteria present in Yakult reach the intestines alive in sufficient numbers and suppress the growth of harmful bacteria. Daily consumption of Yakult helps improve digestion and helps build immunity.

Yakult Danone India (P) Ltd. follows a unique distribution system in India, besides the conventional retail route. It is distributed directly by the company to the consumer's doorstep through Yakult Ladies. Presently there are 260 Yakult ladies in India involved in this system that has been created to help customers fully understand the health benefits of probiotics. There are Approx. 80,000 Yakult Ladies across the globe involved in this system which contributes to almost 50% of Yakult sales globally.

Yakult can be enjoyed by everyone, young or old, as part of their daily diet. In India Yakult is priced at Rs.60 and Yakult Light is priced at Rs. 80/- for a pack of 5 bottles. It is manufactured at a state of the art HACCP, OHSAS and ISO 9001 certified facility at Sonepat, Haryana, near Delhi. It has a shelf life of 40 days from the date of manufacture when refrigerated.

About Yakult Danone India Pvt. Ltd:

Yakult Danone India Pvt. Ltd. is a 50:50 JV between Danone of France and Yakult Honsha, Japan. The JV was formed in 2005 to manufacture and launch probiotic products in the Indian market. The company pursues its global mission of contributing to the health and happiness of people around the world, by making people better informed about the positive effect of probiotics on health. Yakult was launched in India in 2008 and is presently available in select cities across India.

For further information visit: https://www.yakult.co.in/