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Root3 Marketing & Business Development Launches eBook, 26.2 Ways to Grow Your Business
On the heels of its first year as a Bank of America Chicago Marathon associate sponsor, eBook defines how running a business is a marathon, not a sprint
By: Root3 Marketing & Business Development
Root3 embarked on the eBook after signing on to become a 2018 Bank of America Chicago Marathon associate sponsor. Root3 Founder Scott Christiansen was struck by the similarities between generating demand in the B2B marketplace and preparing for endurance events like the marathon. The 26.2 chapters focus on the resources and expertise high-growth businesses need to scale efficiently including content marketing, leveraging social media, lead generation, and more.
"Most of our clients sell something very complicated or expensive to a small number of decision makers who are incredibly difficult to access and influence," explains Christiansen. "Just like most athletes prepare six to 12 months ahead of a marathon, our clients' sales cycles are long, complex, and sometimes painful. Both endeavors take time, preparation, and fortitude. Root3 was built specifically to provide a proven process and machine that can integrate seamlessly with sales teams to accelerate growth. And we were built for the long game."
The eBook features content by subject matter experts sharing insights on marketing and business development strategies and proven tactics.
"We've developed a customer service model that includes intense planning, perseverance through the sales cycle, and an overall refusal to lose," says Christiansen. "This tenacity is what it takes to train for a race and it's what we strive to deliver every day to our clients."
To download 26.2 Ways to Grow Your Business, click here. (https://root3marketing.com/
To learn more about Root3, click here. (https://root3marketing.com/
About Root3 Marketing & Business Development
Root3 is a national marketing and business development firm providing market research, growth strategy, and executional services to emerging and mid-market organizations looking to validate and capture market opportunity efficiently and effectively. Root3 has established a successful track record of converting obstacles into opportunities for high-growth clients in healthcare, IT, professional services, commercial real estate, and government/nonprofit.