Vivabox Announces Rachael Shayne as new VP of Partnerships, Marketing, and Sales
As the VP, Partnerships for Vivabox, Rachael develops trial, loyalty, influencer, and subscription box programs for large retailers and brands. She has also served as the CEO for an early-stage technology startup, and the VP, Global Head of Marketing, Brand, and Culture at Zayo Group. Throughout her career, she has helped guide some of the world's leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, Colorado Tourism and more.
She is a mentor at TechStars Sustainability Accelerator, Blackstone Entrepreneurs Network, Greenhouse Scholars, and the YWCA, an Advisor for The Spiga Group (a Blockchain startup), and a Board member of the University of Colorado Leeds School of Business.
In this new role, she will be focused on developing partnerships with CMOs, Marketers, Social Media Teams, and Buyers to anchor brand experiences, create authentic engagement, and accelerate retail demand.
"I am excited to join the Vivabox team and assist in growing our client's brands, and helping shape the future of our company," said Rachael.
Vivabox provides turnkey trial and loyalty box programs to the Fortune 500+. They handle design, sourcing, kitting and custom packaging so you can augment your current loyalty strategy with experiential boxes that have been proven to impress members, increase engagement, and achieve ROI goals. They've run similar programs for many major retailers including Sephora, REI, P&G, Liverpool, and more. Building on 15 years working with 800 brands and producing 6 million boxes Vivabox puts that experience to work creating custom packaging & kits sales, loyalty, education, PR, press, influencer, discovery & trial, promotional, employee education, sourcing, kitting, in-house graphic design, creative innovation, custom packaging for global clients.