Vivabox Solutions Offers Packaging Solutions for Online-to-Offline (O2O) Commerce
Research has shown that providing online, brick and mortar, catalog, mobile, and social options in unison increases revenue by 38%, 120%, 190%, etc. with each additional channel respectively. This is a primary strategy of O2O commerce and it is growing in demand. Vivabox Solutions is paying attention to these demands and are focusing on O2O strategies with their custom and promotional packaging services.
"As e-commerce becomes more prevalent year-over-year, online and brick and mortar stores (and even DTCs) are scrambling for consumer attention," Rachael Shayne, Vivabox VP of Marketing, said. "At the same time, demands for extraordinary experiences grow from both a digital and a physical retail point of view, as well as from the brand perspective."
Shayne also explained that there is a struggle between how e-commerce and on-site shopping work together (or don't) from the consumer's perspective. They expect the same experience regardless of channel, and this is where O2O commerce is important.
"O2O is a business strategy designed to bring online customers to brick and mortar locations, as well as create a seamless digital experience before, during, and after their purchases," Shayne said.
The positive spin and the core of O2O strategy are that it offers more touchpoints and more opportunities, and packaging is at the center of this relationship since it's often the only physical, tangible aspect of your brand that enters someone's sacred space: their homes.
Gone are the days of warehouse shelving and big brown boxes stuffed with peanuts and bubble wrap--consumers are driving expectations higher while asking for eco alternatives and at-my-fingertips convenience, all at the same time and from every step of the buyer journey.
"The answer lies in the conversation that already surrounds O2O," Desiree Paquette, Vivabox CEO, said. "The known benefits of O2O commerce allow businesses to treat online and offline channels as complementary rather than competitive."
Vivabox recognizes the importance of O2O strategies because it allows for:
"The bottom line is that the buzz around O2O is getting louder, which means e-commerce, retail, packaging, marketing strategies, customer care, and on-site touchpoints are essential to address holistically,"
Vivabox Solutions is a private company headquartered in Rockville, MD, with additional offices across the country and operating globally. Vivabox specializes in designing and delivering custom promotional and secondary packaging for brands and retailers. In 2018, they produced 22 million brand experiences for their clients. vivaboxsolutions.com