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The Future of Text Messaging | Bulk SMS and Artificial Intelligence
Bulk SMS is evolving and by the looks of things will be around for years to come. With advances in RCS messaging and Artificial Intelligence, it may be one of the most powerful marketing tools out there for any size business.
Not long ago, artificial intelligence brought to mind scenes from movies filled with robots, time travel, science fiction and lines of code flashing across computer screens. Now it's in our lives in a way so subtle, we're largely unaware it's there. Think Siri (Apple), Alexa (Amazon), Cortana (Microsoft) and Google Assistant, which have become part of our lives, performing simple tasks. SMS is the oldest form of modern long-distance communication and even today the usage has only peaked, even with email, social media, and other platforms. Text messaging is evolving.
Consumer behavior is changing and marketers need to take notice to stay ahead. According to research, 80% of consumers look to engage in communication with business today rather than just receive information from them. Most businesses now use text messaging for customer engagement and it is the most cost-effective channel and artificial intelligence is now applied to text as well.
Various features are being used by businesses to grow and expand. Think of how bulk SMS marketing has been used as a promotional and advertising tool - artificial intelligence is making this tool more effective, meaning advertising is becoming more interactive.
Interactive SMS Features we may see:
1. Smart Communication
2. Cost Optimization
3. Convenient Integration
Communication is evolving and smart practice is key to success. This involves the usage of the latest communication tools to compete with others and increase work efficiency. Chat bot's are one of the creatures of AI which speed up text messaging. AI chatbots can function directly in customer engagement and serve a large number of customers at a time. Chatbots can answer multiple questions via text messages at a time which results in happy customers. Although upgrades are in development. The updates include context interpretation, response time, data upload and perception interpretation. As AI grows, it is important to understand how they are used every day and business will use it for mass communication in the near future.
Reduction in manpower is equivalent to a reduction in expenditure. Companies are now automating end to end business processes to boost revenue and enhance communication. Also, AI deals with queries within minimum time period time and ease due to no wait time. Businesses save expenditure while earning more revenue with the help of artificial intelligence. AI can work 24/7 for a company without having a break.
Businesses have employed mass text services with integration to their software or website using SMS API. This has enabled them to reach out to thousands of customers at a time. Software companies can use artificial intelligence to run their marketing campaign or dish out transactional messages to existing customers. Once integrated, AI bots can handle the response and even solve problems for customers. Optimization is mandatory on a regular basis from a build up to regular feedback which gathers information about customer's questions and generates response accordingly.
SMS is evolving, from RCS to advances in AI, it is far from dead, quite the opposite!! SMS has evolved in the last 25 years, revolutionizing the way individuals and businesses communicate and will continue to do so for years to come.
Sendmode (https://www.sendmode.co.uk) have been in the mobile marketing industry for almost 10 years and serve over 30,000 customers worldwide. We are fully GDPR compliant and our bulk SMS services keep things simple for all customers with practical advice and an online website that is designed to be clear and easy to use.
If you have any further questions or would like to talk to us about getting started with SMS, please visit https://www.sendmode.co.uk.