Why Customer Reviews are Good for Business
Customer reviews of your business, service or product posted through your website or social media platform can have an exponential reach, extending quickly into the virtual world.
Customer reviews of your business, service or product posted through your website or social media platform can have an exponential reach, extending quickly into the virtual world. Visibility of your business increases, which can heavily impact the reputation of your business.
Since most consumers trust online reviews, this can be a good thing when the reviews are favorable. Even negative reviews, when managed correctly, have the potential to leave a good impression as they can show that you are dedicated to resolving issues customers may have.
It's no secret that online reviews can be significant, but just how important are they to a marketing campaign? Can they really make or break a sale? Can quality or quantity of the review you receive have that big of an impact on your company's bottom line?
The number of customers who read and trust online reviews is increasing. According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations, which may come as a surprise as many online reviews are left by total strangers. The same survey found that only 12% of the population did not regularly read reviews for consumer products.
- 90% of consumers read reviews before visiting a business
- 31% of consumers are likely to spend 31% more on a business with excellent reviews
- Reviews can boost your results by using fresh user-generated content
- 72% of consumers will take action after reading a positive review
- 88% of consumers trust online reviews as they would personal recommendations
- 67% of consumers will read 6 reviews or less before forming an opinion on a business
Reviews and Your SEO
According to MOZ's Local Search Engine Factor Survey, online reviews are thought to make up 10% of how Google and other search engines decide to rank search results.
Reviews provide search engines with fresh, relevant content:
It's not always possible for a brand to create tons of new content, marketing teams are often small or non-existent. Consumer-generated content (via reviews) is a low-effort, effective way to power your site and social media channels with unique, authentic content, that also creates great engagement. Something search engine looks out for.
Reviews aren't just great for increasing conversions;
Plus, that traffic is of great quality because it has high search intent.
Like many other forms of social media, online review sites give you the chance to develop a closer relationship with your customers. You're likely to get to read reviews from a range of customers, many of whom might not otherwise tell you their opinion of your business. You can also reply to both positive and negative reviews, demonstrating that you're interested in what customers have to say, and improving your service based on the feedback you receive from the customer.
We have added a review section to our website that, although is still very new, is working very well for us.