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Circa Lights Up Downtown Los Angeles With Largest-of-its-kind Led Display
Highly-anticipated mixed-use development takes center stage as massive screens captivate downtown visitors in advance of this summer's grand opening
By: Hankey Investment Company
From the moment the displays went live at the corner of 12th Street and Figueroa with a high-profile campaign for current advertiser Nike, the displays have captivated onlookers and gave life to the development team's vision for a project that combines luxury apartments and retail with a visually exciting experience that energizes the entire neighborhood.
"After more than two years of construction, the moment these massive dark screens were illuminated, the entire area transformed into our vision for Circa and its place in South Park," said Scott Dobbins, president of Hankey Investment Company, one of four investment entities that own 1200 Circa LLC. "This is so much more than a mixed-use development;
The other owners are Jamison Services, Inc., Falcon California Investments and Highlands Capital Inc.
Located at 1200 S. Figueroa St., Circa consists of 648 luxury rental units and 48,000 square feet of retail space within 35-story twin towers built on 2.7 acres. The $500-million project is a symbol of DTLA's resurgence and an anchor that effectively completes the South Park District – home to LA Live, Staples Center, Los Angeles Convention Center, and numerous hotels, restaurants and entertainment venues. As DTLA's prime location for luxury rentals and ground-floor retail, as well its dynamic exterior design, Circa could be what makes the district a true rival of New York's Times Square.
The displays, which were manufactured by SNA Displays and installed by YESCO, offer an unprecedented opportunity for advertisers. StandardVision, LLC, which oversees advertising sales, notes that the DTLA resident population continues to grow each year while steadily welcoming 10 million annual visitors. Circa's exterior design and massive media displays serve a larger purpose than ad revenue alone. They are designed to create visual excitement that energizes the South Park District in much the same way as Times Square.
Circa project consultants include AECOM Tishman, construction manager; Wilshire Construction, LP, owner's representative;
For more information on Circa, please visit www.circaLA.com.
About Hankey Investment Company
Hankey Investment Company LP (HIC), a member of the $3 billion Hankey Group of Companies, is a private, opportunistic and active real estate investment firm with a 30-year track record of investing in Southern California real estate. Circa joins the HIC portfolio, which is currently valued at over $450 million and includes over one million square feet of commercial buildings and a half million square feet of urban development land. www.hiclp.com.
About Jamison Services, Inc.
Jamison Services, Inc. is a privately managed company engaged in ownership, management, development and acquisition of commercial real estate. Headquartered in Los Angeles, California, it currently manages and leases over 100 commercial buildings composed of about 22 million square feet. With a market capitalization over $3 billion, Jamison Services, Inc. continues to expand by actively pursuing commercial real estate in the Los Angeles market and currently has over 3,000 residential units in its development pipeline. For more information, please visit www.jamisonservices.com.