Why Digital Marketing Matters for Small Business

ESSEX, BIOT - Jan. 10, 2018 - PRLog -- Digital marketing represents the coming together of technology and psychology in uniquely  fascinating way. If, at heart, a marketer's goal is to create campaigns that speak directly to a given audience in a way that is both authentic and effective, technology offers pwerful new ways to learn more about what an audience really wants, and what will really matter to them.

Why Digital Marketing Matters:

1. Search is powerful

The majority of consumers are using online research to inform their purchasing decisions for small businesses. 75% of consumers are going online to research businesses and 4 out of 10 consumers rely on social media or review sites as their research platforms. If you are not visible in these search engines, you'll never show up in search results when potential consumers are looking for your type of product or service.

2. Competitive Advantage

More than 60% of small businesses use digital marketing tools, according to smallbusiness.com. That means you're in the minority of you'tr not taking advantage of all the digital tools and creating an integrated digital marketing strategy. This also means that potential customers who head online are learning about your competition rather than learning about you. (No one wants that!!)

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

What to look out for in 2018:

Augmented Reality Integrated Through Social Media

As our mobile devices become more powerful and social media apps better integrate with AR (augmented reality), brands will ore than likely us AR to better engage with consumers. For example, using location, brands could trigger sponsored AR content, which can only be accessed at that spot, at that time. Pokémon Go was the pioneer with this idea, and I feel we may see Instagram and Facebook integrating this tech into its platform soon.

Video Marketing

Video is becoming the most popular and influential form of digital content for business today and if done right, it can have a very positive impact on your business. As our attention spans decrease, marketers are heavily relying more and more on creating video content.

Expect to see a lot more video from Sendmode in 2018!!

In the modern world, flawless design and functionality of digital assets - including websites, social media content and marketing materials - it is essential to keep customers engaged!

To read this full post visit https://www.sendmode.co.uk/digital-marketing-matters

Saoirse

https://www.sendmode.co.uk/bulk-sms