Digital Asset Management is Becoming the Farm that Feeds the Media Beast

TUSTIN, Calif. - Oct. 4, 2016 - PRLog -- The media beast is hungry. It craves new video content about your company's positioning, products, programs and people. Constantly. Increasingly. Relentlessly. These days, the challenge comes in feeding that ravenous beast. Effectively. Strategically. Affordably. For a growing number of companies today, digital asset management has become the source of sustenance that helps keep the media beast satisfied.

The Craving for Video Content

According to a recent study, more video content is created and uploaded every 30 days -- by organizations and individuals throughout the world -- than the three major U.S. TV networks have created and broadcast over the last 30 years.

And as hard drives brimming with shot footage, program files and masters continue to pile up on corporate desks, cubicles and files cabinets nationwide, smart content creators are searching for a better way -- one that delivers a reliable system that empowers users to securely archive, efficiently locate and effectively utilize their video assets.  Adsmith offers that way.

Adsmith Digital Asset Management

Leveraging our experience handling video asset management for one of the largest corporations in the world, Adsmith combines advanced backend technology with quick frontend ingestion and accurate meta-tagging to enable easy searches and downloads of important clips and finished masters -- by any stakeholder in your organization.

That allows your people to simply find and conveniently utilize archived video content for a wide range of internal and external audiences. Boosting productivity and efficiency along the way.

An Investment in Productivity

"Rather than trying to locate and search through scores of footage drives strewn throughout their main office and outlying branch offices, one of our clients used to simply pay to reshoot the footage they couldn't find," said Mike Smith, president of Adsmith. "When we heard these kinds of client horror stories, we knew that our digital asset management service was the right idea at the right time."

Unlike other digital asset management solutions borne of the technology world, the Adsmith system was developed by video production professionals -- those who create and utilize video content all day long. As such, we have the firsthand expertise essential to tailoring the most effective solution to your company's specific asset management needs.

For more information, contact Adsmith at 949-752-7113. Or inquiry@adsmithusa.com

http://www.adsmithusa.com