A Golden Opportunity for Marketing Via Video

In Their "Golden Years," More Senior Boomers are Seeking Out Online Videos to Learn, Share and Buy
By: Adsmith
 
IRVINE, Calif. - Nov. 2, 2016 - PRLog -- Fact 1: More than 10,000 Baby Boomers (those born between 1945 and 1965) turn 65 everyday, officially becoming, by most definitions, "seniors.

Fact 2: Though just 13 percent of the total population, these seniors represent a sizeable percentage of all consumer spending, topping $44,500 per senior household per year.

Fact 3: Google, in a recent study, revealed that nearly 60 percent of aging Boomers search online for product/service information. Meanwhile, a National Research Corporation (http://hcmg.nationalresearch.com/public/News.aspx?ID=9) survey showed 20 percent of them use social media to learn more about products.

New Video Content Reaches Older Consumers

Undoubtedly, those reaching their golden years present a golden opportunity for health care marketers. That's why, today, savvy marketing pros are embracing this growing segment of relatively-affluent consumers with messaging that combines information, education and persuasive offers. And, more and more, they're building their messaging around video.

2 Reasons to Feature Video in Your Marketing

When you dig down to its digital roots, there are two key justifications for enhancing your company's online video content aimed at seniors. First, as we detailed above, they want to learn, share and buy via video. Second, video content helps rank your Website higher in searches (you're 50 times more likely to appear on Google's first page if your site features video) while increasing the average individual's time-on-site. When you add it up,  that gives you plenty of good reasons to explore new uses of video for your company's senior consumers.

How We Can Help You Go for the Gold

Think of Adsmith as a "TV, video and radio production agency," providing a complete TV, video and radio content solution for your company: Consultation and strategizing. Scripting and storyboarding. Shooting, editing, motion graphics and animation. Repurposing of elements into a full menu of TV, video and radio productions. Media planning and placement. Even asset management and archiving. Each offered individually or as a comprehensive package of services.

Comprised of an Emmy-winning Hollywood documentary filmmaker, a Clio-winning Southern California advertising pro and more, Adsmith crafts compelling video content that helps revitalize your organization's image, motivate your customers, inspire your employees and attract new investors.

For more information, contact Adsmith at 949-752-7113. Or inquiry@adsmithusa.com

Contact
Jeff Campbell
***@omahacreative.com
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Source:Adsmith
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Tags:Video Production, Asset Management, Documentary
Industry:Advertising
Location:Irvine - California - United States
Subject:Features
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Page Updated Last on: Sep 12, 2017
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