"Repurposing" Equals "Cost-Efficiency" in Today's Video Age

IRVINE, Calif. - Oct. 17, 2016 - PRLog -- These days, video content gets gobbled up faster than chicken wings at a tailgate party. According to a recent study, more video content is created and uploaded every 30 days -- by organizations and individuals throughout the world -- than the three major U.S. TV networks have created and broadcast over the last 30 years.

Which is why forward-thinking corporate marketing, advertising and human resources execs are seeking a more efficient way to create video content. "And they've found it in 'strategic repurposing,'" stated Mike Smith, creative director/ executive producer of Adsmith, a Southern California-based video production agency.

Think Twice, Shoot Once

Let's pull back the curtain on this increasingly popular concept: Traditionally, videos are shot to a script. Which makes perfect sense as far as it goes, yet yields only enough footage to cover the needs of that particular video.

Strategic repurposing steps back and takes a longer view. Given that a company like yours will need to generate a number -- even many -- videos through the course of a year, strategic repurposing considers effective, cost-efficient ways to shoot enough content for the given video at hand -- plus additional footage for those videos that will (or could) follow. Over time, under this strategy, an entire footage archive begins to take shape -- an archive any stakeholder or vendor can access to facilitate the production of videos in the months ahead.

Let's say your company needs a product video. By strategizing ahead of time, your shooting crew can capture not only that product being designed, manufactured,  shipped and in use, but also that same crew could capture footage of your building exterior, conference room meetings, staff members at their workstations, interviews with top execs, employee and customers -- and more. Stated Smith: "That way this one product video shoot can provide content for a mission/vision video, training videos, investor relations videos, trade show videos and more coming down the line."

A Smart Investment

Truth be told, strategic shooting will, at times, cost more than shooting footage for a single video. But given the cost of marshaling a crew each time there's a new video to shoot -- then, all too often shooting some of the same imagery over and over again -- shooting strategically can be a wise one-time investment.

Reaching Different Audiences

Once your videos are produced, social media outlets make it easier for people to find your videos. Share them differently on each platform. Reformatting your content for different media means appealing to more audiences and extending your reach.

Improved SEO

The more video variations of your content, the more you're able to drive additional eyeballs to your website. Take Facebook, for example. You might have a short video to post on Facebook leading your audience to your site for more details. Moreover, you can create an infographic, a slideshow, or shorter videos with your archive of content, all leading to your site. It's a great opportunity to reach a wider audience to promote your message, helping visitors discover your page in the most interesting and relevant way.

What We Do

Think of us as a "TV and video production agency," providing a complete TV and video content solution for your company: Consultation and strategizing. Scripting and storyboarding. Shooting, editing, motion graphics and animation. Repurposing of elements into a full menu of TV and video productions. Media planning and placement. Even asset management and archiving. Each offered individually or as a comprehensive package of services.

Comprised of Emmy-winning Hollywood documentary filmmakers and Clio-winning Southern California advertising pros, Adsmith crafts compelling video content that helps revitalize your organization's image, motivate your customers, inspire your employees and attract new investors.

For more information, contact Adsmith at 949-752-7113. Or inquiry@adsmithusa.com.

http://www.adsmithusa.com