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10% of the World's Countries Represents 85% of Global Demand for Information Technology
Global demand for information technology is on the move. America and Europe are declining and Australasia is gaining. The top 25 countries represent close to 85% of total demand.
"Although the trends seem clear I would not rush away from North America and Europe just yet," says Hans Peter Bech, managing partner at TBK Consult. "The two continents still represent well over 50% of global demand and are massive consumers of productivity improvement technology. The changes in demographics and the increasing share of government spending in both North America and Europe can only be offset by investments in information technology. Leaders in private and as well as public organizations are very well aware of the need for massive investments in productivity improvements through IT. You can still get the highest prices for both your products and your services in these markets."
When starting international expansion, issues such as language, personal network, political stability, proximity and cultural alignment may be much more important than the size of a market; most small companies do not have the resources to fully cover a larger, international market anyway. However, in the longer term - which in the information technology is only 5-10 years - no company can grow enough muscle to withstand the global competition unless they secure a leading position in the top 25 markets before their competitors take these positions.
Get the full report here: World Demand for Information Technology is on the Move - The BECH Index 2015 http://tbkconsult.com/
Hans Peter Bech
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Page Updated Last on: Sep 27, 2016