Webinar - Why Is SEO Marketing Important for a Startup?

CHENNAI, India - July 25, 2016 - PRLog -- Dot Com Infoway, one of the leading digital marketing companies in the world, is organizing a webinar, "Why is SEO marketing important for a startup" on 24^th August 2016.

In this millennium of startups, a great idea alone is not enough to sustain any business. Today, customers heavily rely on search engines to find even the smallest of services or products and having a strong online presence can differentiate a successful startup from one that no one can find.

Consistently ranked as one of the top digital marketing agencies by leading platforms such as TopSEOrankers.com, the team at DCI has over one and a half decade of experience and strong insights into digital marketing and optimization strategies that really work. The company has, over the years, been contributing to the digital marketing ecosystem through insightful infographics, e-books, whitepapers and webinars on topics that really need to be addressed for developers across the board. This informative webinar by DCI is aimed at helping startups increase their online visibility and searchability.

According to Mr. C. R. Venkatesh, CEO of Dot Com Infoway, "The webinar will tackle the most basic yet most effective SEO techniques and strategies that are integral to the success of any Startup. This is one informative session that no entrepreneur who hopes to succeed can afford to miss."

It is popular misconception that days of SEO are over. However, this could not be farther from truth. Understanding SEO and leveraging it optimally can give any business a solid online presence and higher SERPs and can also treble the reach and success of digital marketing strategies. The following form the core of the session:

• Importance of Local SEO Strategy – Focused Audience Group
• SEO is a Dynamic and Continuous Process – Don't Hurry! Stay Focused!
• Increasing Visibility and Finding the Right Audience – Top Priority for a Startup
• Implications of Poorly Implemented SEO Strategies – Be Aware and Fix Them!
• Focus on Mobility & the Importance of Responsive Web Design – Web & Mobile: BFF's For Life
• Website Content: Delivering Content That Brings Results – Content is King; Business is Queen.
• Data Analytics and User Behaviour Inside the Website – Paths for Improvements

Presented by Mercy Livingstone, Head of Search Engine Marketing at Dot Com Infoway, the webinar will help startups identify and forge the right strategies to identify their audience and connect with it, thereby increasing visibility. It will also help the participants identify what is impeding their online presence and share insights on how to fix such issues. Participants will benefit from Mercy's extensive experience in technical implementation of SEO, focussing on user experience to increase conversions. With more than 8 years of experience and over 100 digital campaigns for clients worldwide, Mercy will share her ideas, strategies and tips on building brand awareness through social media, SEO, and pay-per-click advertising.

For more information and to register for the free webinar, visit http://www.dotcominfoway.com/webinars/seo-marketing-important-for-startup/

About Dot Com Infoway (DCI)

Dot Com Infoway, a CMMI Level 3 multinational information technology company, is a pioneer in delivering software development, mobile application and internet marketing solutions and technologies to business.

With offices in India, the United States and Germany, DCI is positioned to become a leader in delivering advanced IT services for your business. DCI provides enterprise solutions that include software solutions, web solutions, mobile application solutions, Internet marketing and a whole gamut of IT solutions and products to clients.

Leveraging the innate offshore value advantage of our development centers in India, we provide customized, scalable and cost effective solutions to businesses. With well-structured development methodologies, Global Delivery Model and rigid QA systems, we deliver business-critical solutions on-time, within budgets and within desired levels of performance.