Simmer Group Retained by Sophie's Cuban Cuisine

NEW YORK - July 6, 2016 - PRLog -- Simmer Group, a full-service creative agency working exclusively in the restaurant and hospitality industry, is pleased to announce it has been retained by New York City-based fast casual restaurant Sophie's Cuban Cuisine.  Simmer secured the opportunity as its full-service digital marketing agency.

"We are thrilled to partner with Sophie's Cuban Cuisine, a staple of New York City's QSR dining," said Max Kimble of Simmer.  "We look forward to enhancing Sophie's brand messaging and further developing their web presence as a dynamic and user-friendly platform that is a reflection of their established footprint throughout Manhattan."

Simmer plans to expand Sophie's reach through a mix of social media and digital tactics in addition to propelling the creative elements of both online and in-store. Another facet of the partnership will be managing Sophie's online reputation. The teams are collectively excited to share a vision to bring this growing concept to even more consumers throughout New York City.

"Sophie's Cuban Cuisine has become a beloved institution in Midtown and Downtown Manhattan, as well as Brooklyn," said Jim McKenna, Franchising Development Marketing Director of Sophie's Cuban Cuisine.  "We anticipate that our new relationship with Simmer will help reinforce the equities in our brand and bring us greater reach into the minds, souls, and hungry appetites of all New Yorkers."

Sophie's offers freshly-made, savory, authentic Cuban specialties such as Ropa Vieja (shredded beef stew), Papa Rellena (mashed potatoes stuffed with ground beef stew), Oxtail Stew, Arroz con Frijoles (Rice and beans), and of course, traditional Cuban sandwiches. The daily menu features a wide variety of options and main courses.

About Simmer Group

Simmer Group, is a full-service creative agency working exclusively in the restaurant and hospitality industry. The Simmer team provides web design & development, marketing strategy, reputation management, and advertising services through a 360-degree approach. Clients include Lemonade Restaurant Group, Dos Toros Taqueria, VERTS Mediterranean Grill, and Pizza Studio to name a few. For more information, visit www.simmergroup.com

About Sophie's Cuban Cuisine

Sophie's Cuban Cuisine restaurants began delighting hungry lunchtime crowds in 1998 when the Luna family opened Sophie's in Lower Manhattan near the World Trade Center. They were so busy that they quickly opened another, larger one nearby and the young restaurant chain began to grow. They had four thriving restaurants when 9/11 took the first two away, but it didn't take them long to build back to four and then to add three franchised Sophie's.  Sophie's now has eight store locations and features the best of current restaurant trends, with tasty comfort food in a Cuban setting, a fast cafeteria-style line, and quick service where every customer is treated like a friend or neighbor.