Dos Toros Opens its 11th Store with Creative Team Simmer Group

NEW YORK - June 30, 2016 - PRLog -- Simmer Group, a full-service creative agency working exclusively in the restaurant and hospitality industry, is pleased to announce it has recently opened New York-based Dos Toros Taqueria's 11^th store, located at 52 West 52^nd Street. Simmer has been retained by Dos Toros Taqueria since 2014 as the fast casual restaurant's creative group and has been integral to the launch strategy of six new stores.

"Simmer Group is pleased to announce that our longstanding partnership with Dos Toros has resulted in their most successful store opening," said Ryan Cuvelier, Co-Founder. "The opening had more than 3,000 patrons at the restaurant in a single day. We are proud of Dos Toros' accomplishments and look forward to continuing our digital and creative collaboration throughout their expansion efforts," he said.

Simmer continues to push the envelope with strategic marketing promotions, clever advertisements and interactive exterior design concepts. For 52 West 52^nd Street, Simmer instituted updated brand guidelines emulating Dos Toros' unique tonality through design items including in-store signage, menu boards, print collateral and product labels. True to their store opening traditions, Simmer designed collateral materials for '$1 Burrito Day' - a customer favorite. This included posters, collateral assets for digital & social media, pre-distributed customer postcards and a custom Snapchat geofilter which was used hundreds of times throughout the day.

Dos Toros continues to make waves throughout the New York City, fast casual marketplace as a preeminent leader. For more information, visit www.dostoros.com.

About Simmer Media Group

Simmer Group, is a full-service creative agency working exclusively in the restaurant and hospitality industry. The Simmer team provides web design & development, marketing strategy, reputation management, and advertising services through a 360-degree approach. Clients include Lemonade Restaurant Group, Dos Toros Taqueria, VERTS Mediterranean Grill, and Pizza Studio to name a few.  For more information, visit Simmer Group at www.simmergroup.com.