Online Circle Digital Instagram Report - Australia Q1 2016

MELBOURNE, Australia - May 20, 2016 - PRLog -- Online Circle Digital Instagram Report - Australia Q1 2016

•Top 30 Instagram accounts by followers

•Top 30 Instagram accounts by engagement

•Top 21 industry/categories by followers

•Top 21 industry/categories by engagement

•Top 21 industry/categories by Follower Growth

Leading Australian digital agency Online Circle Digital has just released the 'Online Circle Digital Instagram Report - Australia Q1 2016'. Through the analysis of 21 different industries and over 550 Australian brand and social media Influencer accounts, the report ranks the largest and most engaged with Instagram accounts in Australia, utilising data from January 1st to March 31st 2016. Social media Influencers, followed by Musicians & Bands have the largest number of followers in Australia, with an average of 1.1 million followers on each account. Social media Influencers and Musicians & Bands also drive the most engagement on Instagram.

Although more and more brands and businesses have rushed onto the photo-app to showcase their more creative content over the past months, the majority of the biggest accounts in Australia are not brands but rather social media Influencers, speaking as peers to their highly engaged audiences.

The full report is available to download for free here: http://resources.theonlinecircle.com/australian-instagram...

About Online Circle Digital -

Founded in 2009, Online Circle Digital is a leading independent digital agency based in Melbourne, focusing on 5 key areas of digital including: content marketing, education in digital marketing, technical development, data & insights and digital media buying. Working with some of Australia's biggest brands, Online Circle Digital provides effective social media strategy and creative solutions that drive results. Current clients include Mondelez (the former Kraft Foods), BIC, Babybel, Australian Paper, Vicinity Centres and many others. Online Circle Digital is also the author of the Australian Instagram Performance Report & Facebook Performance Reports.

Contacts for the report -

Lucio Ribeiro, Lead Strategist Online Circle Digital

+61 3 9696 7473 or +61 4 3437 6102