2015 Annual Australian Facebook Performance Report by Online Circle Digital

SOUTH MELBOURNE, Australia - Feb. 3, 2016 - PRLog -- 2015 Annual Australian Facebook Performance Report by Online Circle Digital

Mums have the biggest voice on Facebook

• Top 30 Facebook accounts by followers
• Top 30 Facebook accounts by engagement
• Top 29 industry/categories by followers
• Top 29 industry/categories by engagement

Melbourne, 02 February 2016: Leading Australian digital agency Online Circle Digital has just released the 2015 Annual Australian Facebook Performance Report. Through the analysis of 29 different industries and over 2,500 Australian brand accounts, the report ranks the largest and most engaged-with Facebook accounts in Australia, utilising data from January 1st to December 31st 2015.

The Australian boy band 5 Seconds of Summer, followed by Iggy Azalea and Australia.com have the largest number of fans, however it is the pages within the Publishers and Magazines & News categories that continue to drive the highest engagement.

Interestingly, pages posting content oriented towards mums receive the most engagement.

Lucio Ribeiro, head of strategy at Online Circle Digital says:

"Mums engage heavily with their online communities and increasingly use Facebook as a source of information and a parenting tool. Brands are tapping into this opportunity, creating conversations and encouraging them to be a social megaphone for their products and services.”

The full report is available to download for free here:- http://resources.theonlinecircle.com/annual-facebook-perf...

About The Online Circle Digital Agency -

Founded in 2009, Online Circle Digital (http://theonlinecircle.com/) is a leading independent digital agency based in Melbourne, focusing on 5 key areas of digital including: content marketing, education in digital marketing, technical development, data & insights and digital media buying.

Working with some of Australia’s biggest brands, Online Circle Digital provides effective social media strategy and creative solutions that drive results. Current clients include Mondelez (the former Kraft Foods), Mercedes-Benz, BIC, Babybel, Australian Paper, Vicinity Centres and many others. Online Circle Digital is also the author of the Australian Instagram Performance Report.

Contacts for the report :
Lucio Ribeiro, Lead Strategist Online Circle Digital
+61 3 9696 7473
+61 4 3437 6102