Innovative Product Management Solution Integration with SKUvantage in DON Smallgoods Site

MELBOURNE, Australia - Feb. 29, 2016 - PRLog -- In an Australian first, Online Circle Digital has launched a new website for award-winning smallgoods brand DON Smallgoods which, through innovative product management integration, has revolutionised the management of product information online.

In a partnership which brought together one of Australia’s largest and most-loved smallgoods manufacturers with one of the country’s leading independent digital agencies, DON Smallgoods engaged Online Circle Digital as their digital partner for the creation of their new website. The brief was to develop an aesthetically pleasing and contemporary website that included the full DON product range and individual product information.

Online Circle Digital’s mantra is to help clients work less. In developing a new API that integrates a brand’s existing SKU management system with their brand website, manual product updates have become a thing of the past.

The results have been clear:

- Increased return on investment through time efficient product information updates

- Lowered risk of data entry error – ensuring accuracy of information across multiple platforms

- Secured constant and reliable stream of updated product information

- A software solution that can be used across all digital assets (e.g. product information, imagery, video) and makes full use of a SKU management platform investment

- The saving of our client’s time.

DON Smallgoods’ Brand Manager Cathy is delighted with the results:

‘Working with Online Circle Digital to integrate our SKUvantage data set into our website has allowed us to leverage our investment in SKUvantage while having the confidence our website is always up to date. More value, less work. A great outcome.’

Founded in 2009, Online Circle Digital is an independent digital agency based in Melbourne, Australia. Online Circle Digital works across four core pillars: content marketing, data and insights, tech development and digital consulting for a range of high-tier clients which include Mondelez (Kraft Foods), Mercedes-Benz, BIC, Reflex Paper, Federation Centres and Target.

Download the full Case-study of this project here - http://resources.theonlinecircle.com/don-smallgoods-case-...

About The Online Circle Digital, a digital agency -

Founded in 2009, Online Circle Digital is a leading independent digital agency based in Melbourne, focusing on 5 key areas of digital including: content marketing, education in digital marketing, technical development, data & insights and digital media buying.

Working with some of Australia’s biggest brands, Online Circle Digital provides effective social media strategy and creative solutions that drive results. Current clients include Mondelez (the former Kraft Foods), Mercedes-Benz, BIC, Babybel, Australian Paper, Vicinity Centres and many others. Online Circle Digital is also the author of the Australian Instagram Performance Report.

Contacts for the report :
Lucio Ribeiro, Lead Strategist Online Circle Digital
+61 3 9696 7473
+61 4 3437 6102