First Australian Instagram Performance Report by Online Circle Digital

SOUTH MELBOURNE, Australia - Nov. 9, 2015 - PRLog -- First Australian Instagram Performance Report by Online Circle Digital, Influencers leading the way

·         Top 20 Instagram accounts by followers
·         Top 20 Instagram accounts by engagement
·         Top 12 industry/categories by followers
·         Top 12 industry/categories by engagement

Melbourne, 09 November 2015: Australian digital agency Online Circle Digital released an Australian-first Instagram Performance Report. With analysis of 12 different industries and over 300 Australian brands and social media Influencers’ accounts, the report ranks the largest and most engaged Instagram accounts in Australia by utilising data from August and September 2015.

Brands and businesses have rushed into the photo-app over the past months, however in Australia the biggest accounts are not brands but rather social media Influencers.

Instagram is the current digital love-story, the social media darling of channels, driving millions of Australians to utilise the tool every day. From a cool-kids’ app to a massive money machine Instagram is been leading the way in social media.

With a community of more than 400M globally and approximately 6M registered users in Australia, Instagram is one of the world's largest mobile ads platforms. Businesses in Australia and the world are using it to share their stories with a highly engaged audience in a creative, high-quality environment.

From Lucio Ribeiro, lead strategist at Online Circle Digital "With millions of Australians using the platform every day, Instagram can't be ignored as a viable communication channel for businesses. Most of us look at the real world micro-moments and events and think about how they would make a great image on our Instagram. We see a plate of food, a dog or a nice piece of fashion and we think "this will be great on my Instagram". Some businesses have understood this drive and incorporated visual occasions and moments into their communication, turning their advertising into native content. Content that blends in. Content that makes viewers feel something. Content that transports people".

Out of the 300 analysed brands and Influencers the latter surged as the biggest and most engaging category.

From Lucio Ribeiro, lead strategist at Online Circle Digital "Influencers are becoming the new superstars. There's a great opportunity for brands to select and connect with them to act as cultural megaphones.”

The full Instagram Performance report is here - (

About The Online Circle Digital Agency -

Founded in 2009, Online Circle Digital is a digital agency based in Melbourne, Australia. We provide Social Media and digital execution for a wide variety of organisations.  Current clients include Mondelez (the former Kraft Foods), Mercedes-Benz, BIC, Reflex Paper, Federation Centres, Melbourne Storm and others.

Online Circle Digital ( is also the author of the Australian Facebook Performance Report Q2 & Q1

Lucio Ribeiro, Lead Strategist Online Circle Digital
+61 3 9696 7473 or +61 434 376 102

For Social Media Influencers
Jules Lund, founder of Tribe Group - Social Media Influencers Marketplace
+61 404 139 749

Media Contact
Lucio Ribeiro, Lead Strategist
Online Circle Digi
Online Circle Digital News
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