Why Email Marketing is a Smarter Digital Marketing Strategy

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Feb. 15, 2016 - PRLog -- Digital marketing is an evolving place with key strategies in place. These strategies would be the trendsetters this year. Be it SEO, PPC or Social Media, all these platforms are set to give marketers a way to push their business reach among the target audience. Among all the prevailing platforms, email marketing is one that remains the crucial one.

Email marketing continues to be the vibrant and powerful way to connect with people. From digital marketing perspective, email marketing is a very personal and tailored way of reaching target customers. There are reasons that make email marketing a strategy with countless benefits. Here are a few:

Email Marketing is Quick:
Shooting an email campaign takes a matter of minutes. All it needs is to upload the contact list in the software and click the send button. Within minutes, your emails would be in recipients’ mail box. If compared to other digital marketing strategies, email marketing seems quicker and effective.

Email Marketing Is Affordable:
Compare email marketing with other digital marketing strategies, it’s highly affordable channel. Please don’t confuse affordable with cheap. It’s effective and inexpensive method that enables business owners to contact their customers. For small businesses, cost incurred on email marketing is lesser that traditional marketing channels like SEO, PPC or Social Media. Cost of sending an email marketing message is nearly nothing.

Email Marketing Is Personal:
Messages sent via emails are tailored and could be personalized. For instance, an email list of customers could be segmented based on attributes such as location, age, industry and many others. It further helps to target the audience who matches a particular list. That means, if you have a business that caters to the customers based at Mumbai, you can send them tailored messages that resonates with them and provide them with something of value.

Email Marketing Is Action Oriented:
Each email has a call-to-action that invites recipients to do something with an email. It could be a replay, forward, sign-up or clickthrough. Emails have a transactional value that marketers use to direct traffic to their website and ultimately drive sales.  While starting a small business, rehash email marketing strategy as a whole to see the business results straight away.

Email Marketing Is Measurable:
Another advantage that email marketing brings is its measurability. That means, after shooting an email marketing campaign, marketers can measure the results. Using software, you can track who opened your email, which links were clicked, and how many people unsubscribed. Email metrics helps you to gain insight about how email campaigns are performing. Marketers then monitor and measure their internet marketing strategy as a whole and can make improvements and adjustments to turn email marketing more effective.

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