TechSalesIntel, Inc. Launches Predictive Intelligence Marketing Data Cloud

SYDNEY - Dec. 18, 2015 - PRLog -- Technology marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and marketing list sources that can be found all over the place. Companies are investing heavily in marketing technology such as CRM, Marketing Automation & Predictive Analytics tools to drive sales. The main problem faced by technology sales executives and marketers is finding actionable sales leads, getting accurate prospects data, and maintaining relevant customer insights. CRM & Analytics teams often struggles to provide accurate sales lead recommendations to marketing teams.

Traditionally, companies build predictive data from transactional data, social media monitoring, web behavior & third party marketing lists to recommend lead score. This approach is mostly designed based on data from client systems; specific data attributes from third party sources and requires constant efforts and time. Hence, this turns out to be inaccurate and expensive. The heavy reliance on generic data profiling and third party data dependencies often raises questions on relevancy & accuracy for IT marketing in particular.

TechSalesIntel, Inc. offers an industry specific marketing intelligence platform built exclusively for technology marketers. Our predictive analytics engine is pre-built and designed exclusively for IT marketing with relevant sales process domain knowledge. The 8 main pillars are Big Data Analytics, Patterns, IT Installed-base, IT Contacts, Competitive Intelligence, Predictive Analysis and IT Sales Research. Some examples of patterns include:

• Installed systems type: Product, Model, Version, New product introduction
• Installed technology: Product, Version, Modules
• Installed product life cycle: System refresh patterns, End of life status
• System status: System Age, Usage status, Product expiry, Data growth
• Tech refresh: Product replacement cycle
• IT budget: Annual IT spend
• Web analytics: Social media & Web analysis of buyer’s persona

Based on sales-ready data attributes, IT marketing teams will have a complete view of tech installs & expiry status, contacts & sales signals with lead score. This approach would help marketing teams to intelligently segment and prioritize targets for account based marketing with tailored messaging. The deployment of this is non-disruptive, immediate, low cost and works side-by-side with existing tools such as CRM, Marketing automation & Predictive analytics tools. Companies such as Dell, VMware, HP uses such modern marketing data platforms to gain market share.

“This is a modern marketing data system that combines prospects data with Big Data & Data science in an All-in-one cloud platform. Instead of sourcing data sets from hundreds of expensive third party sources, here is a unique cloud application that is pre-built with accurate prospects data and relevant sales lead indicators. IT marketing teams can integrate this to your existing CRM tool for better results. Our data cloud is also an alternate to the legacy static marketing list re-sellers selling flat fee based data” comments Benjamin George, COO of TechSalesIntel, Inc.

About TechSalesIntel, Inc.

TechSalesIntel, Inc. is a leading sales intelligence software company for technology sector. The company’s flagship product TechSalesIntel is a cloud software, designed for B2B technology marketers to avail comprehensive marketing campaign data services. Powered by Big Data, Data Science & Human Intelligence, the platform allows technology marketers to access sales-ready campaign data with Sales triggers. Our big data algorithms are programmed to look for web tags, web behaviour, java script embeds and Social media that indicates enterprise technology presence by scanning 12 million+ world’s most trafficked web sources. The data is further enriched and validated with hundreds of firmographic data attributes and IT purchase triggers. Our predictive scoring system analyses content to provide relevant sales triggers for targeted campaigns, tailored messaging, and competitor installation detection.

By far, we offer the largest IT marketing data sets with contacts, covering 95% of the total addressable enterprise IT market from over 100 countries. TechSalesIntel marketing data platform is available as a subscription model with real-time data refresh and data maintenance support.

Contact us: enquiry@techsalesintel.com, +1 (415) 675 8920