compare.com Launches New Direct Response Television Ad Campaign With Koeppel Direct
Campaign will expand awareness of free online car insurance comparison service
"I'm pleased to have Koeppel Direct helping us grow our business," commented compare.com's Chief Marketing Officer Steve Hanson. "We're confident that their experienced team and outstanding analytics will help take us to the next level in our marketing efforts."
"Despite the fascination with digital marketing that is so prevalent among advertisers today, savvy online marketers know that television helps them expand their reach," explained Koeppel Direct Founder and President Peter Koeppel. He continued, "With the majority of television viewers now watching with a smartphone or tablet in hand, a TV ad can pique curiosity and drive them to an advertiser's site instantly. We are excited to be leveraging the power of DRTV on behalf of compare.com."
Hanson added, "At compare.com our goal is to help customers save money. We're looking forward to helping auto insurance customers quickly and easily compare as many rates as possible as we continue to grow our insurance panel."
About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at www.koeppeldirect.com.