TRADR Taps Videology to Serve Its Targeted Ads Across TV
Partnership enables advertisers to access to large-scale, advanced TV viewers
TRADR, a wholly-owned subsidiary of direct response television agency Media Design Group (MDG), is designed to zero in on audiences that will likely have a higher degree of interest in the advertisement by virtue of onboarding first-party data and matching it to leading data providers such as Nielsen and comScore. The partnership with Videology will allow advertisers to activate against TRADR's curated supply source.
"As the market has become more fragmented, reaching a large TV-viewing audience cost-effectively has become more challenging,"
"There is growing interest from advertisers to use data-enabled TV inventory to drive better brand results," said Christa Rimonneau, SVP Sales, Videology North America. "We look forward to working with TRADR to help them optimize their discrete audience segments to deliver their clients' specific KPIs. We're excited to be teaming up to help more marketers take advantage of the benefits of advanced TV advertising."
ABOUT MEDIA DESIGN GROUP
Founded in 2008, Media Design Group is an independent, Los Angeles-based media planning and buying agency. Built on a cornerstone of determination and innovation, the agency is focused on partnering with clients who are looking to market their product or service effectively and efficiently with impactful media that is measurable and accountable.
TRADR is a proprietary media buying platform that leverages deep consumer data with the ability to reach individuals and households using addressable media platforms, automation and dynamic media sourcing. When combined with experienced human oversight, TRADR yields efficiencies that enable advertisers to reach hyper-targeted audiences with relevant messages based upon viewer's demographic and psychographic characteristics.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, Videology empowers marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. The company's math and science-based technology enables their customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
For more information, contact: Ben Zimmerman, President of Media Design Group, at firstname.lastname@example.org.