- May 28, 2015
-- Northvale, NJ
–Earlier this month, JAM Paper & Envelope (www.jampaper.com)
, a company specializing in specialty paper and office supplies, implemented questions & answers and product reviews on all of its product pages, with the goal of establishing more trust and confidence among its shoppers. The Q&A feature allows customers to ask questions about any product, with answers coming from the company within 24 hours. Within one week of launching, JAM has acquired 87 questions with a 100% answer rate. The 5 star rating product review feature allows customers to review any product and add additional comments. Since the launch, JAM has acquired 67 reviews with an average star rating of 4.9/5.
“User-generated content is invaluable,”
said Steve Levine, Digital Marketing Manager for Jampaper.com. “Shoppers want to hear from other shoppers. The questions and answers allow us to speak directly with our customers and clear up any points of confusion quickly. The ratings and reviews confirm consumer confidence and satisfy the additional information required by today’s online shoppers. What’s more, these features will allow us to better understand our customers, and even our products.”
The launch comes on the heels of a company-wide decision to dedicate more resources to improving customer service. Within a year, Jampaper.com plans to become a Google Trusted Store and improve its customer retention rate by 20%.About JAM Paper & Envelope:
JAM Paper & Envelope is a specialty stationery and office supplies store based in Northvale, NJ. Founded in 1982 from its parent company, Hudson Envelope, JAM was voted Top 10 stationery store in NYC by Racked.com.