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Selling Information Technology in the 21st Century
TBK Consult’s Hans Peter Bech will deliver a guest lecture at the Sabanci University’s School of Management in Istanbul, Turkey on the rapid changes in technology & customer behavior & the corresponding needs for new marketing & sales approaches.
"The global information technology market is approaching USD 4 Trillion on an annual basis and represents one of the biggest and fastest growing industries in the world,” says Dr. Yusuf Soner who is the host of the guest lecture at the Sabanci University. “The Internet has provided the platform for this massive growth, but it has also changed the ways customers are acquiring products and services. We are looking forward to hearing Mr. Bech’s perspective on these changes and what companies need to do differently to become successful in the future.”
The information technology industry, which is a change enabler for all other industries, is undergoing profound and rapid changes itself. On the supply side the market is affected by declining development and delivery costs, changing delivery formats, decreasing barriers of entry, extreme economy of scale benefits and unprecedented global market reach opportunities. On the demand side the market is affected by increased transparency, steadily more literate users, preferences for simplicity and “best of breed” solutions as well as fundamental changes in the decision making processes. Hans Peter Bech will review these changes and will discuss how they will require a new charter between sales and marketing departments, as well as generating the need for completely new skill sets in marketing and sales management.
The guest lecture will take place:
Friday, 8 May 2015, 14:40 – 17:30
The Sabanci University, School of Management
Orta Mahalle, Üniversite Caddesi No:27
Attendance is by invitation only.
For invitations and more information please contact:
TBK Consult Holding ApS
Email: email@example.com (mailto:firstname.lastname@example.org)
Phone: +44 (0) 20 3239 7123
About The Sabanci University
The Sabanci University is a private education institution chartered to develop internationally competent and confident individuals, enriched with the ability to reflect critically and independently, combined with a strong sense of social responsibility as well as contributing to the development of science and technology on a global level, and to disseminate the knowledge created to the benefit of the community.
Hans Peter Bech is an Amazon bestselling author and the managing partner with TBK Consult, which is an international business development and management consulting company that serves clients in the Information Technology industry on issues related to global growth.