Processed fruit and vegetables industry grows as consumer demands food with increased shelf life

MUMBAI, India - March 31, 2015 - PRLog -- The processed fruits and vegetable market is expected to experience growth as the demand for freshly cut and frozen food products grows. The fruit and vegetable processing industry is currently experiencing growth because it is fuelled by the increased consumer demand for healthy and fresh products, which are easily available, and require minimal preparation time. Furthermore, since these are processed items, they have increased shelf life. They are also traded in huge amounts, and this guarantees that the demand for processed fruits and vegetables are met with standard quality.

This report, Fruit & Vegetable Processing Market by Product Type (Fresh, Fresh Cut, Canned, Frozen, Dried, Convenience), Equipment (Pre-processing, Processing, Washing & Dewatering, Filling, Seasoning, Packaging), Operation & Region - Global Trend & Forecast to 2019, is segmented separately for processed fruits and vegetables and processing equipment for fruits & vegetables. For processed fruits and vegetables, the market is segmented on the basis of type of raw materials and final product type. The processing equipment market for fruits and vegetables is divided on the basis of type of functions and operating type.

Key regions of growth

The Asia-Pacific region is expected to record the highest CAGR during the forecast period. This is due to change in lifestyle due to improved standards of living and growing demand for convenient food products which include ready-to-eat meals like salads and soups. Furthermore, to cater to the growing demand of consumers from this market, the key players are using strategies like novel product launches and expansion and investment strategies to maintain its dominance. The processed products market was valued at around USD 188 billion in 2013, with North America having the largest market for processed fruits and vegetables. As per the market experts, over 2009 to 2014, the key players of the processed fruit and vegetables industry include the following: General Mills (U.S.), Campbell Soup Company (U.S.), and ConAgra Foods, Inc. (U.S.).

Driving growth of fruit & vegetable processing equipment market

The advancement in processing technology and growing investments in research by key players of fruit and vegetable industry are fuelling the growth of fruit and vegetable market. In 2014, Asia-Pacific had the largest processing equipment market for fruits and vegetables. China remains the largest producer of fruits and vegetables and therefore, several key processing companies are currently operating in this market and using processing equipment to meet the demand for processed fruit and vegetables.

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