Preferences for Premium Tequila Stimulating Growth in the Global Tequila Market: Technavio

LONDON - Sept. 24, 2014 - PRLog -- TechNavio, the independent tech-focused global research firm, has published a report on the Global Tequila Market 2014-2018, which is expected to grow at a CAGR of 2.51 percent and 2.34 percent, in terms of revenue and volume respectively, during the forecast period of 2013-2018.

“A preference for Premium segment tequila that has superior craftsmanship, aging, and style are factors driving the Global Tequila market,” says Faisal Ghaus, Vice President of TechNavio.

“Moreover, increase in the number of certified organic tequilas is expected to raise its demand during the forecast period.”

Key Market Drivers

·         Rise in Demand for Premium Tequila

·         Growing Cocktail Culture

·         High Demand in US

·         High Plantation of Agave in Past

·         Rise in Exports

·         Increase in Urbanization

Key Market Trends

·         Growing Adoption of Organic Tequila

·         Elevated Proofs

·         Flavored Tequila

·         Product Innovations

·         Decrease in Agave Production

·         Increase in Disposable Income

Key Market Vendors

·         Jose Cuervo

·         Patron Spirits

·         Sauza Tequila

·         Tequila Herradura

To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

If you are interested in more information on this topic and our upcoming research on the Global Tequila Market 2014-2018 (http://www.technavio.com/report/global-tequila-market-201...); please send an e-mail to media@TechNavio.com.

About TechNavio

TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries.

We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Our analysts obtain the information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Our large and growing base of happy customers include technology suppliers, end users, consulting companies, investment firms, research institutes and media worldwide.

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