Annual of European Cultural Brands 2015
The very first European compendium for enterpreneurial cultural promotion and sponsorship is launched as a print and free online version.
"Europe's cultural landscape is largely defined by both its regional diversity as well as its common cultural heritage. Especially today, the significance of and reflection on these collective values is undeniably important for a European society as a whole. Therefore, culture in Europe requires a robust cultural policy framework, increased state-support and support from its civil society, as well as a cultural sector with a diverse range of offers. An important submarket is the cultural sponsoring sector in which private investors and sponsors can find purpose-driven offers for their social commitments,"
In the Annual of European Cultural Brands 2015, Causales publishes the results of an unprecedented pan-European study on the cultural sponsoring industry. 251 European participants from various cultural disciplines have taken part in the survey and have contributed their experiences of working with sponsors. The results of the survey demonstrate that sponsoring as a funding and communication instrument holds a strong position on a European level. Nevertheless, the annual spending on sponsoring of businesses per capita in the European countries are very varied: For instance, Spanish firms invest an annual total of €0.97 per inhabitant, while businesses in the Netherlands spend a total of €17.11 on cultural activities. German companies support cultural initiatives with €4.27 per capita in a year.
Supply and demand in the European cultural sector is supported by an overview of notable cultural instutions from 21 European countries in the third part of the Annual of European Cultural Brands 2015. 33 renowned cultural organisations such as Tate (United Kingdom), the Helsinki Festival (Finnland), Pafos Aphrodite Festival (Cyprus) and the Zagreb Film Festival (Croatia), as well as three designated European Cultural Capitals Donostia/San Sebastian 2016 (Spain), Wrocław 2016 (Poland) and Valletta 2018 (Malta) are presented. On a double page they respectively share their sponsoring proposals including target group definitions, advertising reach, economic parameters and individual thoughts on the forging of sponsoring partnerships. Contact details of representatives enable a direct contact to be established between businesses and culture. An online version is available for viewing purposes free of charge at http://www.cultural-
Softcover-bound edition: 128 pages
Format: 210 x 280 mm, language: Englisch
Publisher: Causales – Gesellschaft für Kulturmarketing und Kultursponsoring mbH
Concept & editors: Hans-Conrad Walter, Eva Nieuweboer
Protective tariff: 19.95 € plus 4.10 € postage charges within Germany/8.90 € postage charges within the European Union, 15,90 € outside the EU
Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH,
Tel.: +49 (0)30 53 214-391,Fax: