Annual of European Cultural Brands 2015

BERLIN - Sept. 12, 2014 - PRLog -- The first edition of the Annual of European Cultural Brands 2015 is launched on 12. September 2014 and includes expert information about the cultural sponsoring sector. In an unprecedented lead article, examples of cultural funding structures in the European realm are compared, and the entrepreneurial cultural support as a significant constituent within the European funding landscape presented. The annual includes interviews with experts from politic, economic and cultural backgrounds regarding the delicate relationship between culture and the economic market. Additionally, it publishes market key figures and practical examples of successful partnerships between businesses and culture. 33 renowned cultural institutions from 21 European countries are presented as attractive potential sponsoring partners with concrete offers. The 128-page Annual of European Cultural Brands 2015 is now available from book shops or can be ordered on the web portal http://www.cultural-brands.com.

"Europe's cultural landscape is largely defined by both its regional diversity as well as its common cultural heritage. Especially today, the significance of and reflection on these collective values is undeniably important for a European society as a whole. Therefore, culture in Europe requires a robust cultural policy framework, increased state-support and support from its civil society, as well as a cultural sector with a diverse range of offers. An important submarket is the cultural sponsoring sector in which private investors and sponsors can find purpose-driven offers for their social commitments," says Eva Nieuweboer, one of the publishers. On this delicate relationship between culture and markets, experts as Prof. Dr. Andreas Wiesand (Executive Director of the European Institute for Comparative Cultural Research, ERICarts), Dr. Thomas Girst (Head of BMW Group International Cultural Engagement) and Prof. Dr. Klaus-Dieter Lehmann (Präsident des Goethe-Institutes) are interviewed, among others.

In the Annual of European Cultural Brands 2015, Causales publishes the results of an unprecedented pan-European study on the cultural sponsoring industry. 251 European participants from various cultural disciplines have taken part in the survey and have contributed their experiences of working with sponsors. The results of the survey demonstrate that sponsoring as a funding and communication instrument holds a strong position on a European level. Nevertheless, the annual spending on sponsoring of businesses per capita in the European countries are very varied: For instance, Spanish firms invest an annual total of €0.97 per inhabitant, while businesses in the Netherlands spend a total of €17.11 on cultural activities. German companies support cultural initiatives with €4.27 per capita in a year.

Supply and demand in the European cultural sector is supported by an overview of notable cultural instutions from 21 European countries in the third part of the Annual of European Cultural Brands 2015. 33 renowned cultural organisations such as Tate (United Kingdom), the Helsinki Festival (Finnland), Pafos Aphrodite Festival (Cyprus) and the Zagreb Film Festival (Croatia), as well as three designated European Cultural Capitals Donostia/San Sebastian 2016 (Spain), Wrocław 2016 (Poland) and Valletta 2018 (Malta) are presented. On a double page they respectively share their sponsoring proposals including target group definitions, advertising reach, economic parameters and individual thoughts on the forging of sponsoring partnerships. Contact details of representatives enable a direct contact to be established between businesses and culture. An online version is available for viewing purposes free of charge at http://www.cultural-brands.com.

Product information:
Softcover-bound edition: 128 pages
Format: 210 x 280 mm, language: Englisch
Publisher: Causales – Gesellschaft für Kulturmarketing und Kultursponsoring mbH
Concept & editors: Hans-Conrad Walter, Eva Nieuweboer
ISBN: 978-3-9816125-2-3
Protective tariff: 19.95 € plus 4.10 € postage charges within Germany/8.90 € postage charges within the European Union, 15,90 € outside the EU
Free distribution: free copy to businesses at postage charge

Press contact:
Causales - Gesellschaft für Kulturmarketing und Kultursponsoring mbH,
Tina Mayer-Lockhoff,Bötzowstraße 25,10407 Berlin,Germany
Tel.: +49 (0)30 53 214-391,Fax: +49 (0)30 53 215-337,mayer-lockhoff@causales.de, http://www.kulturmarken.de, http://www.kulturinvest.de