Competition launches for the 16th European Cultural Brand Awards

Europe's most advanced cultural award makes the social relevance of culture more visible
By: Causales GmbH
BERLIN - April 13, 2021 - PRLog -- The competition for the European Cultural Brand Awards starts now in eight categories and calls for applications until August 31, 2021. Launched in 2006, the competition for innovative cultural management, trend-setting cultural marketing and sustainable cultural promotion is now considered Europe's most advanced cultural award and honours pioneering cultural projects in a total of eight competition categories. This year, the award organizers, led by cultural manager Hans-Conrad Walter, want to motivate cultural providers in Europe in particular to make the social relevance of culture even more visible with their competition entries. A jury of 40 experts on business, culture and the media, headed by jury president Dr. Hagen W. Lippe-Weißenfeld, will decide on the nominations and award winners on September 24, 2021 in the cultural metropolis of Dresden. The award ceremony will take place on November 11 within the "Night of Cultural Brands" in the State Opera at the Kraftwerk Mitte Dresden in front of 700 invited guests within the CultureInvest! Congress.

Since its birth, the independent competition has evolved annually, adding new categories and modifying existing ones in order to stimulate the cultural market, make the enormous cultural potential visible, and reward creativity as well as dynamic cultural projects and exceptional personalities. Innovative cultural management is the basis for the top-class awards in each of the eight categories. Cultural policy stance, innovative programming, identity-based brand development, aesthetic and efficient brand management are also important elements of the jury's evaluation. In addition, trends in cultural tourism, urban culture, cultural education and cooperation with business enterprises are honoured. The European Cultural Brand Awards are thus aimed at cultural providers, companies that promote culture, foundations, municipalities, tourist regions and the media.
For information on the call for entries, deadlines and competition categories, please visit

The European Cultural Brand Awards are sponsored by the Saxon State Ministry of Science, Culture and Tourism and the state capital Dresden, the prize sponsor is the Hoffbauer Foundation. The competition is supported by the premium partners SAP, RSM, Kulturplakatierung, Arnold Group, Bayer Kultur, ARTE Magazin, Deutsche Post DHL-Group, Deutsche Welle TV and the Sächsische Zeitung, as well as by the partners Kraftwerk Mitte Dresden, Staatsoperette Dresden, Dresden Marketing, theater junge generation, Partyrent Group, Deutsche Bahn, Mihai, Patide, Berlin Partner, Kulturmanagement Network, bcsd Bundesvereinigung City- und Stadtmarketing, Bühnentechnische Rundschau, WA-Verlag, theater heute, Opernwelt, Theatermanagement-aktuell, Tanz, public marketing, kultur west, tanznetz, Der Theater Friedrich-Verlag, fundraiser magazin, Kulturpolitische Gesellschaft, Hauptstadt TV, Stiftung & Sponsoring, Das Magazin, Horizont and VdVO -  the Association of Event Organizers.

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