Restores Web-Damaged Reputations

Business-Poisoning Sites Must Be Defanged, Says Dr. Gary S. Goodman,'s President
Sept. 9, 2014 - PRLog -- Machiavelli told rulers of his day to maintain a position of leadership you must appear to be virtuous.

The same advice applies to today’s companies, according to Dr. Gary S. Goodman, President of

“If your organization isn’t perceived as virtuous your sales will decline and your competitors will prosper at your expense,” Goodman warns.

Reputations are being sullied daily by sites such as Yelp! and The Ripoff Report, says Goodman, who teaches at U.C. Berkeley and UCLA, and is the best-selling author of numerous books on sales and service.

“All it takes is for one complainer to attack you, and new prospects will flee, existing customers will defect, and your employees will disengage,” according to this widely published authority.

Citing behavioral research, Goodman says the  presence of one venomous comment at a ratings site can overwhelm numerous positive and neutral opinions.

Unless this poison is diluted, disputed and supplanted with positive reports, the damage will continue and profits will shrink

“A few negative voices cannot be allowed to drown out a potential chorus of company supporters,” Goodman asserts.

Customersatisfaction is providing training and a forum for positive customer reviews, as well as endorsements, in an effort to counteract the negative impacts of Yelp! and other ratings sites. Further information can be obtained at: or by contacting Dr. Gary S. Goodman at: (818) 970-GARY  (818.970.4279).

Dr. Gary S. Goodman
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Tags:Yelp, Ripoff Report, Customer Satisfaction, Dr Gary S
Industry:Business, Services
Location:California - United States
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