Driven Detroit Wins Branding Duties For (moo cluck moo) Restaurants

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Fast Casual


Ferndale - Michigan - US


FERNDALE, Mich. - Aug. 20, 2014 - PRLog -- Growing boutique modern communications agency DRIVEN has been awarded Agency of Record (AOR) branding duties for (moo cluck moo), a rapidly expanding burger joint that is making waves both in the “natural and high quality” fast food movement and for their progressive wages. The agency will be responsible for creating the (moo cluck moo) brand as it prepares for expansion on a national level.

“This is a fantastic group to be involved with,” says Brian Cusac, a Principal and Co-Chief Creative Officer at DRIVEN. “They’re way ahead of the curve, with their hormone free products and quality fresh business philosophy. They’ve helped create what is now being dubbed a ‘Farm to Counter’ movement and it’s catching on,” he said. “As a bonus, their belief in a “living wage” only strengthens their business structure by employing hard-working and knowledgeable employees”.

Started by entrepreneurs Brian Parker and Harry Moorhouse, (moo cluck moo) is on a mission to create a much higher level of fast food than any one chain is providing on a local or national level. “Brian Parker and I were frustrated that we couldn’t take our kids for a burger and fries that wasn’t filled with hormones and preservatives, so we came up with this concept of burgers, chicken, and fries that only use high quality, hormone and preservative free ingredients,” said Moorhouse. “It wasn’t rocket science, but the bonus was that everything on the menu tasted amazing.”

Work for (moo cluck moo) is on the way with new branding to hit the streets over the next few months. “DRIVEN brings to (moo cluck moo) years of successful experience in the branding, design, and communications category – their work speaks for itself,” said Parker. “Not only will they act as our AOR, we know we can lean on them for strategic thought leadership that will help us as we grow on a national level.”

As DRIVEN enters its tenth year in business, Principal Kevin Woods says, “It’s great that we can leverage our branding experience and expertise for progressive clients like (moo cluck moo).  They’re blazing a new trail, and we’re here to help them spread the word.”

For additional information contact Kevin Woods or visit

DRIVEN is a full-service modern communications agency made up of professional renegades and rebels from the world of “BIG” advertising.  They offer a seasoned team of account directors, creative thinkers and media planners who draw from their experience of working on some of the largest accounts in the world.  Years of experience and relationships within the industry, provide them with the ability to draw from the best of the best in ideation and communication. With a creative stable including award-winning writers, art directors, artists, musicians, strategic thinkers, media planners, and dreamers, and a strategic alliance with partners such as The Powers That Be, a social media agency, they continue to have a proven track record of delivering cutting edge solutions for a select group of clients.

Source:DRIVEN + (moo cluck moo)
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Tags:Advertising, Marketing, #nomnom, Fast Casual, Food
Industry:Advertising, Food
Location:Ferndale - Michigan - United States
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Page Updated Last on: Aug 20, 2014
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