Global Product Management Talk On The Harsh Realities Of A Tech Startup

Bernd Schoner, PhD, Author, Discusses His Book, The Tech Entrepreneur’s Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Cash In For Success
Bernd Schoner, PhD
Bernd Schoner, PhD
Spread the Word
Listed Under

Product Management


Oakland - California - US

OAKLAND, Calif. - Sept. 2, 2014 - PRLog -- Most technology startups never make it to the funding state, and only a small percent of those that are venture-backed generate positive returns for their investors. An even smaller number of startup founders enjoy a prosperous exit.

According to Bernd Schoner, assembling your founding team is a make-or-break move that every business faces. In fact, he says that it “determines the path and outcome of a new venture more than any decision in the life cycle of a company.”

In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Bernd Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain.

Bernd Schoner, PhD is the featured guest on the live broadcast Global Product Management Talk with host Cindy F. Solomon on Wednesday, September 10, 2014 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at and/or call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and using the hashtag #ProdMgmttalk (Best live listening quality is to call in to listen on the line during the show.)


About Bernd Schoner

Bernd Schoner grew up in a small Franconia town in Germany. Despite his passion for music, gymnastics, philosophy, and opera, Bernd went on to study engineering. He made peace with his professional decision when it allowed him to travel afar, attend inspiring schools all over the world, and ultimately become a high-tech entrepreneur.

As a research assistant at the MIT Media Laboratory, Bernd worked in Neil Gershenfeld’s Physics and Media Group and the Things-That-Think research consortium. His main research focused on machine-learning techniques to model string instruments, with the ultimate goal of building a digital Stradivarius. Bernd applied the modeling techniques in a variety of commercial and artistic applications, creating unique applications, such as a digital marching cello and a giant polyphonic floorboard for the Flying Karamazov Brothers. He has authored and coauthored numerous academic papers, articles, and patents both during and since his years at MIT.

A success story in tech entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a garage-grown RFID technology company led by a small group of MIT Media Lab graduates. An early innovator of the Internet of Things, Schoner led his company through the ups and downs of a startup, ultimately selling to Trimble Navigation, a multibillion-dollar, multinational tech company, where he currently works as the VP of Business Development for ThingMagic.

Bernd holds a degree in Electrical Engineering from the Rheinisch-Westphaelische Technische Hochschule Aachen, Germany, where he was valedictorian of his class, and a degree in Industrial Engineering from Ecole Centrale de Paris, France. He received his PhD from the MIT Media Laboratory in 2000. Bernd lives with his wife in Cambridge, Massachusetts, and New York City. @berndschoner

About Global Product Management Talk

The Global Product Management Talk is a top 10 business podcast on the BlogTalkRadio network. Regularly scheduled broadcast discussions of vital issues affecting professionals passionate about product excellence, product management, startups, marketing, innovation, and methodology.

Global Product Management Talk full hour with Host @CindyFSolomon @ProdMgmtTalk talking with thought leaders from the San Francisco Bay Area and beyond, including experts, startup practitioners, passionate product people forwarding product excellence. Broadcast recorded live at Studio132 by 6-time Emmy winner, BZLewis. Music courtesy of @BlameSally
Follow @ProdMgmtTalk
Hashtag #ProdMgmtTalk
Follow Us on BlogTalkRadio
Listen on iTunes
Android App
Twitter @ProdMgmtTalk
Brought to you this week by:

Association of International Product Marketing and Management (AIPMM) Founded in 1998, the AIPMM promotes worldwide excellence in product management education with trainings, certification and professional networking opportunities providing corporate members an assurance that their product professionals are operating at peak performance.
AIPMM Webinar Series:
--------------------------------------, a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at

Startup Product movement for product excellence. @startupproduct
Career board:
Startup Product Academy Product Therapy Tuesdays at Tech Liminal, Oakland, CA

Announcing Product Week San Francisco November 6-9, 2014 at General Assembly in SOMA
Webcast Digest
Daily, curated educational free online events for your continuous learning. @webcastdigest

Looking for a strategic social media tool? Early adopters sign up at

Broadcast recorded live at Studio132 by BZLewis
Music courtesy of @BlameSally
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

Cindy F. Solomon
Global Product Management Talk PRs
Trending News
Top Daily News
Top Weekly News

Like PRLog?
Click to Share