Global Product Management Talk On The Harsh Realities Of A Tech Startup

Bernd Schoner, PhD, Author, Discusses His Book, The Tech Entrepreneur’s Survival Guide: How To Bootstrap Your Startup, Lead Through Tough Times, And Cash In For Success
Bernd Schoner, PhD
Bernd Schoner, PhD
OAKLAND, Calif. - Sept. 2, 2014 - PRLog -- Most technology startups never make it to the funding state, and only a small percent of those that are venture-backed generate positive returns for their investors. An even smaller number of startup founders enjoy a prosperous exit.

According to Bernd Schoner, assembling your founding team is a make-or-break move that every business faces. In fact, he says that it “determines the path and outcome of a new venture more than any decision in the life cycle of a company.”

In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Bernd Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain.

Bernd Schoner, PhD is the featured guest on the live broadcast Global Product Management Talk with host Cindy F. Solomon on Wednesday, September 10, 2014 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at and/or call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and using the hashtag #ProdMgmttalk (Best live listening quality is to call in to listen on the line during the show.)


About Bernd Schoner

Bernd Schoner grew up in a small Franconia town in Germany. Despite his passion for music, gymnastics, philosophy, and opera, Bernd went on to study engineering. He made peace with his professional decision when it allowed him to travel afar, attend inspiring schools all over the world, and ultimately become a high-tech entrepreneur.

As a research assistant at the MIT Media Laboratory, Bernd worked in Neil Gershenfeld’s Physics and Media Group and the Things-That-Think research consortium. His main research focused on machine-learning techniques to model string instruments, with the ultimate goal of building a digital Stradivarius. Bernd applied the modeling techniques in a variety of commercial and artistic applications, creating unique applications, such as a digital marching cello and a giant polyphonic floorboard for the Flying Karamazov Brothers. He has authored and coauthored numerous academic papers, articles, and patents both during and since his years at MIT.

A success story in tech entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a garage-grown RFID technology company led by a small group of MIT Media Lab graduates. An early innovator of the Internet of Things, Schoner led his company through the ups and downs of a startup, ultimately selling to Trimble Navigation, a multibillion-dollar, multinational tech company, where he currently works as the VP of Business Development for ThingMagic.

Bernd holds a degree in Electrical Engineering from the Rheinisch-Westphaelische Technische Hochschule Aachen, Germany, where he was valedictorian of his class, and a degree in Industrial Engineering from Ecole Centrale de Paris, France. He received his PhD from the MIT Media Laboratory in 2000. Bernd lives with his wife in Cambridge, Massachusetts, and New York City. @berndschoner

About Global Product Management Talk

The Global Product Management Talk is a top 10 business podcast on the BlogTalkRadio network. Regularly scheduled broadcast discussions of vital issues affecting professionals passionate about product excellence, product management, startups, marketing, innovation, and methodology.

Global Product Management Talk full hour with Host @CindyFSolomon @ProdMgmtTalk talking with thought leaders from the San Francisco Bay Area and beyond, including experts, startup practitioners, passionate product people forwarding product excellence. Broadcast recorded live at Studio132 by 6-time Emmy winner, BZLewis. Music courtesy of @BlameSally
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Broadcast recorded live at Studio132 by BZLewis
Music courtesy of @BlameSally
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

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