Why responsive website is must for your ecommerce business

BANGALORE, India - July 2, 2014 - PRLog -- http://www.provab.co.in

eCommerce has evolved over the years. It has taken a shape that almost every one is doing some or other thing in ecommerce domain. Access of internet on smart phones has also given ecommerce websites (http://www.provab.co.in/), a great momentum. That’s why responsive website / UIs is a must for any ecommerce business today. This is because mobile phones will have problems with a standard website with are non responsive in nature because of their fixed layout design. Buyers won’t return to a non responsive ecommerce website (http://www.provab.co.in/responsive-web-design.html) that is not optimized for mobile, nor can they buy from such a website. In contrast, mobile website gives great user-experience to the visitors and brings better conversion. In many cases today, the businesses prefer mobile compatible ecommerce website more than the mobile app development initiative.

Responsive ecommerce websites are streamlined with important product information, easily accessed by the customer’s fingers. User can tap to check more details, add to cart and he can proceed for checkout. But you will need professional responsive designer to help you make your present ecommerce website compatible to mobiles or to design and create a site optimized to smartphones. You need to let the ecommerce development company (http://www.provab.co.in/) know, which components – you need on small screens.

In ‘mobilizing’ your ecommerce website, the main points is about the screen size of the device. Usually, the screen size of mobiles’ is around 4-6 inches. So one have to use larger fonts, which are better visible. Site navigation should be simpler since your customers who are on the move may not have enough concentration. Many subpages are not a good option. Your mobile website designer must plan the contents and positioning over carefully.

Measures should be taken for your mobile checkout experience to be a good one, as mobile web transactions are often done in open, people will be afraid about entering credit card and other personal information. You should provide a professional checkout service that keeps this data online.

Mobile data usage is expensive. So don’t use too much animation, video streaming, high-pixel images, etc. Users are vigilant about the data they consume. In a mobile site, you can direct your customer to your physical store nearby him, which you can know from his location. You can use web maps for this.

There are some limitations to mobile optimized site. All your products and services can’t be shown in such a site. So always give a link to your home page. This will help client to browse more, if he likes.

Regarding Author:

Author is a senior business analyst and an expert in ecommerce development (http://www.provab.co.in/) and marketing strategy implementation.

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