Tech SalesCloud - IT Sales Intelligence Platform Released for IT Marketers

March 21, 2014 - PRLog -- C360 is a technology market development company, exclusively focused on developing sales intelligence campaign data sets for IT marketers.

C360 Tech SalesCloud is the most comprehensive IT sales intelligence tool available for IT marketers. Powered by Big Data Analytics, Predictive Analysis, Patterns & IT sales research, SalesCloud offers insight driven campaign data with Lead score, Upsell-Cross sell indicators, Tech refresh & New deployment leads. This unique technology marketing intelligence platform complements and enrich CRM and marketing automation tools (Salesforce, Marketo, Lattice etc) with lead-scoring based on competitive intelligence, tech-refresh leads, upsell-cross-sell indicators, contacts refresh & sales triggers. Some relevant use-cases are:

Tech intelligence: Enrich IT marketing platform with accounts using NetApp, EMC, IBM, HDS, HP, Dell, Quantum, Cisco, Brocade etc with tech-refresh indicators. This would help marketing teams to identify tech-refresh deals & upsell-cross-sell opportunities such as server, storage & network refresh, flash-storage, backup-recovery-archiving, software-defined-data center, cloud etc sales-play in enterprise hardware installed base.

Platform intelligence - Enrich CRM platforms with accounts running on SAP, Oracle, Microsoft, Infor, VMware, IBM, Salesforce, Qlikview etc with product, version level details and sales signals. This would help sales teams to identify tech-refresh deals from upgrade projects & new deployments.

Contact intelligence - Enrich CRM platforms with IT Org charts & 2 Million+ IT management contacts responsible for Hardware, Software & Cloud infrastructure from 200,000+ global companies, covering NALA, EMEA & APJ. SalesCloud subscription include real-time refresh and ongoing data maintenance support which ensure highest level of data accuracy all time.

Based on sales-ready data attributes, IT marketing teams will have a 360-degree view of tech installs & expiry status, contacts & sales signals with lead score. This approach would help marketing teams to intelligently segment and prioritize targets for account based marketing with tailored messaging.

For more information, visit www.corporate360.us