News By Tag
News By Place
GetGeared 'Lidl' Price Match: MCN praises the GetGeared Price Action
London 01/03/2014: MCN, the national weekly newspaper for motorcyclists, features the latest GetGeared.co.uk price action
"Lidl, the German supermarket chain, starts its annual motorcycle kit sale today (February 27), with a selection of cheap helmet and clothing offers including a flipfront helmet for £39.99 and waterproof riding gloves for £16.99.
To counter Lidl’s incursion into the motorcycle clothing market, online retailer www.getgeared.co.uk has posted a price match promise where it has reduced the prices of relevant products to match those available at Lidl."
Georg Braun from GetGeared.co.uk commented:
"Motorcycle accessories are not like milk and sausages that you purchase on your weekly shop. Motorcycle accessories are technical products. Especially new riders require proper advice to purchase the right motorcycle helmet and clothing. Price is and should be only one consideration in the mix. Protection and fit for purpose are and should be prime considerations.
That's why the team at GetGeared decided to offer drastic price actions on relevant products, so motorcyclists have the choice to buy from an expert retailer, such as ourselves, at the same price. "Get a 'Lidl' bit more for your money at GetGeared" was the strap line for this."
Discussions in social media around the countering offers echoed the sentiment:
Comments like "Looked at the Crivit helmet [from Lidl] and it creaks when you touch the damn thing!" articulate that price is only one of the attributes to look out for when purchasing motorcycle accessories to protect and enhance the enjoyment of riding.
The Lidl counter price actions from GetGeared.co.uk are valid until 3/3/2014: