CRH Healthcare Acquires Leading South Atlanta Urgent Care Operator

By: CRH Healthcare
FAYETTEVILLE, Ga. - Feb. 6, 2014 - PRLog -- Fayetteville, Georgia/ January 31, 2014 – CRH Healthcare, a quality- and patient-focused operator of urgent care centers in Alabama and Georgia recently acquired the assets of two centers, Peachtree Immediate Care & Occupational Medicine in Fayetteville and The “ER” Alternative in La Grange, from Dr. Martha (Vicky) Schuh.  Dr. Schuh will continue to lead the practices at both centers, while CRH Healthcare and Debbie Mann, who was previously the head of operations for both centers, will manage the practice’s non-clinical operations. The acquisition is part of CRH Healthcare’s regional growth strategy, which is part of a broader southeastern strategy that also includes three centers in Huntsville, AL operated under the Urgent Medcare brand.

Both centers provide walk-in medical care and occupational health services seven-days-a-week, and while the name of both facilities will be rebranded to Peachtree Immediate Care, the physicians, providers, and staff will continue to provide the same quality services to the Fayetteville and La Grange communities that their “Get in. Get out. Get Better.™” tag-line implies. In addition to the very capable staff, the center has lab and x-ray capabilities onsite, allowing patients to be seen for nearly all non-life threatening medical issues without the long wait or high costs of an emergency room. As the leading urgent care center in both communities, and as, the centers provide a convenient alternative to emergency rooms and urgent care options in the area.

“The staff and I look forward to working with the team at CRH Healthcare as they bring experience and expertise in multi-center operations and growth strategies,” said Dr. Schuh. She continued, “Their philosophy of patient satisfaction built on the shoulders of a well-trained staff is consistent with ours.” CRH Healthcare intends to implement new processes, including a new electronic medical records and practice management system, that will improve operations and collaboration across the current and future centers in the region. Bill Miller, CEO of CRH Healthcare added, “We are very lucky to be working with Dr. Schuh, Debbie Mann and the entire team. We look forward to supporting and helping them.”

For more information about either center, please visit

About CRH Healthcare
CRH Healthcare was founded in 2012 to build a consumer and quality-focused urgent care center industry leader through both acquisitions and de novo development.  The founders are experienced private equity and operations professionals that have led companies and investments in the healthcare industry as well as the consumer and retail industries–all of which are relevant in successfully managing urgent care centers.  CRH Healthcare is a member of the Urgent Care Association of America.

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If you would like more information or would like to schedule an interview with Dr. Vicky Schuh or Bill Miller, please email your request to Debbie Mann at

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Location:Fayetteville - Georgia - United States
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